Brandwave

How popular isLorna Jane in search?

In August 2026, there were an estimated 41K branded searches for Lorna Jane in New Zealand which is up 16.6% over the last 11 months. Lorna Jane holds 17.1% estimated Share of Search among New Zealand activewear brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Lululemon63.6%
  2. Lorna Jane17.1%
  3. Gymshark8.5%
  4. Under Armour5.8%
  5. Alo Yoga5%
  6. Stax0.11%
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Which activewear brands compete with Lorna Jane?

Lorna Jane against activewear brands in New Zealand, by month

Share of Search by month for Lululemon, Lorna Jane, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonLorna JaneGymsharkUnder ArmourAlo YogaStax
Oct 202565.8%15.2%9.1%6.4%3.5%0.05%
Nov 202564.5%14.5%12.4%5.5%3.1%0.06%
Dec 202569.5%13.9%7.9%6.1%2.7%0.04%
Jan 202662%15.1%12.1%6.5%4.2%0.06%
Feb 202668.9%14.6%8.1%5%3.4%0.06%
Mar 202663.5%17.6%9.8%5%4%0.08%
Apr 202660.5%19.8%10%5.7%4%0.1%
May 202662.3%19.2%8.3%5.5%4.6%0.08%
Jun 202662.2%18.5%9.8%5.1%4%0.43%
Jul 202655.9%21.6%10.9%6.7%4.5%0.43%
Aug 202663.6%17.1%8.5%5.8%5%0.11%
Sep 2026——————

  1. 1.Lululemon

    63.6%

    held 1st · 153K estimated branded searches · +21.1% vs prior month · +7.8 points

  2. 2.Lorna Jane

    17.1%

    held 2nd · 41K estimated branded searches · -15.9% vs prior month · -4.5 points

  3. 3.Gymshark

    8.5%

    held 3rd · 20.3K estimated branded searches · -17.1% vs prior month · -2.4 points

  4. 4.Under Armour

    5.8%

    held 4th · 13.8K estimated branded searches · -8.6% vs prior month · -0.9 points

  5. 5.Alo Yoga

    5%

    held 5th · 11.9K estimated branded searches · +15.9% vs prior month · +0.4 points

  6. 6.Stax

    0.11%

    held 6th · 260 estimated branded searches · -72.9% vs prior month · -0.3 points

Compare search popularity between Lorna Jane and its closest rivals

How has branded search demand for Lorna Jane changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lorna Jane in New Zealand rose from 35.1K to 41K.
  • Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among activewear brands in New Zealand increased from 15.2% to 17.1%.
  • Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among activewear brands in New Zealand peaked at 21.6% in July 2026 and was lowest at 13.9% in December 2025.

How did search popularity change for New Zealand activewear brands in August 2026?

  1. In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.

  2. In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%.

  3. In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%.

  4. In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%.

  5. Estimated monthly branded searches for Stax in New Zealand rose 116.7% over 11 measured months, from 120 to 260 in August 2026.

  6. Estimated monthly branded searches for Alo Yoga in New Zealand rose 49% over 11 measured months, from 8K to 11.9K in August 2026.

How is Lorna Jane measured?

Brandwave collects information about searches that people make online using Lorna Jane’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • lorna jane
  • lorna jane activewear
  • lorna jane albany
  • lorna jane clarkson
  • lorna jane flare leggings
  • lorna jane flashdance pants
  • lorna jane gym
  • lorna jane hamilton
  • lorna jane leggings
  • lorna jane near me
  • lorna jane nz
  • lorna jane online
  • lorna jane outlet
  • lorna jane pants
  • lorna jane run short
  • lorna jane sale
  • lorna jane short
  • lorna jane tights
  • lorna jane track pants
  • lornajane
  • lornajane activewear
  • lornajane au
  • lornajane leggings
  • lornajane nz
  • lornajane tights

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How the Brand Demand Index is measured

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