Lorna Jane vs Lululemon:Which is more popular by branded search in New Zealand?
In August 2026, Lululemon had more branded searches than Lorna Jane among activewear brands in New Zealand. Lululemon was estimated to have 153K branded searches compared to Lorna Jane’s 41K, and held a 63.6% Share of Search versus Lorna Jane’s 17.1%.
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Which is more popular in search, Lorna Jane or Lululemon?
Compare the activewear brands New Zealanders train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lululemon, Lorna Jane. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Lorna Jane | Gymshark | Under Armour | Alo Yoga | Stax |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 15.2% | 9.1% | 6.4% | 3.5% | 0.05% |
| Nov 2025 | 64.5% | 14.5% | 12.4% | 5.5% | 3.1% | 0.06% |
| Dec 2025 | 69.5% | 13.9% | 7.9% | 6.1% | 2.7% | 0.04% |
| Jan 2026 | 62% | 15.1% | 12.1% | 6.5% | 4.2% | 0.06% |
| Feb 2026 | 68.9% | 14.6% | 8.1% | 5% | 3.4% | 0.06% |
| Mar 2026 | 63.5% | 17.6% | 9.8% | 5% | 4% | 0.08% |
| Apr 2026 | 60.5% | 19.8% | 10% | 5.7% | 4% | 0.1% |
| May 2026 | 62.3% | 19.2% | 8.3% | 5.5% | 4.6% | 0.08% |
| Jun 2026 | 62.2% | 18.5% | 9.8% | 5.1% | 4% | 0.43% |
| Jul 2026 | 55.9% | 21.6% | 10.9% | 6.7% | 4.5% | 0.43% |
| Aug 2026 | 63.6% | 17.1% | 8.5% | 5.8% | 5% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lorna Jane and Lululemon comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Lorna Jane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among activewear brands in New Zealand moved from 15.2% to 17.1%, and its estimated monthly branded searches moved from 35.1K to 41K.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among activewear brands in New Zealand moved from 65.8% to 63.6%, and its estimated monthly branded searches moved from 152K to 153K.
How did search popularity change for New Zealand activewear brands in August 2026?
2 changes
In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.
In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Lorna Jane’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lorna Jane
25 branded search terms
- lorna jane
- lorna jane activewear
- lorna jane albany
- lorna jane clarkson
- lorna jane flare leggings
- lorna jane flashdance pants
- lorna jane gym
- lorna jane hamilton
- lorna jane leggings
- lorna jane near me
- lorna jane nz
- lorna jane online
- lorna jane outlet
- lorna jane pants
- lorna jane run short
- lorna jane sale
- lorna jane short
- lorna jane tights
- lorna jane track pants
- lornajane
- lornajane activewear
- lornajane au
- lornajane leggings
- lornajane nz
- lornajane tights
Lululemon
24 branded search terms
- lululemon
- lululemon activewear
- lululemon align
- lululemon america
- lululemon black friday
- lululemon co nz
- lululemon flared leggings
- lululemon gym
- lululemon leggings
- lululemon mat
- lululemon near me
- lululemon nz
- lululemon nz sale
- lululemon online
- lululemon outlet
- lululemon pants
- lululemon running shorts
- lululemon sale
- lululemon scuba
- lululemon shorts
- lululemon tights
- lululemon tops
- lululemon we made too much
- lululemon yoga pants
Put your own brand in this comparison
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