Brandwave

Activewear brands in New Zealand:Which brands are most popular in search?

In August 2026, Lululemon was the most searched among activewear brands in New Zealand, with an estimated 153K branded searches and 63.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Lululemon63.6%
  2. Lorna Jane17.1%
  3. Gymshark8.5%
  4. Under Armour5.8%
  5. Alo Yoga5%
  6. Stax0.11%

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Share of SearchLeaderboard

Compare the activewear brands New Zealanders train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among activewear brands in New Zealand, by month

Share of Search by month for Lululemon, Lorna Jane, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonLorna JaneGymsharkUnder ArmourAlo YogaStax
Oct 202565.8%15.2%9.1%6.4%3.5%0.05%
Nov 202564.5%14.5%12.4%5.5%3.1%0.06%
Dec 202569.5%13.9%7.9%6.1%2.7%0.04%
Jan 202662%15.1%12.1%6.5%4.2%0.06%
Feb 202668.9%14.6%8.1%5%3.4%0.06%
Mar 202663.5%17.6%9.8%5%4%0.08%
Apr 202660.5%19.8%10%5.7%4%0.1%
May 202662.3%19.2%8.3%5.5%4.6%0.08%
Jun 202662.2%18.5%9.8%5.1%4%0.43%
Jul 202655.9%21.6%10.9%6.7%4.5%0.43%
Aug 202663.6%17.1%8.5%5.8%5%0.11%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Lululemon

    63.6%

    held 1st · 153K estimated branded searches · +21.1% vs prior month · +7.8 points

  2. 2.Lorna Jane

    17.1%

    held 2nd · 41K estimated branded searches · -15.9% vs prior month · -4.5 points

  3. 3.Gymshark

    8.5%

    held 3rd · 20.3K estimated branded searches · -17.1% vs prior month · -2.4 points

  4. 4.Under Armour

    5.8%

    held 4th · 13.8K estimated branded searches · -8.6% vs prior month · -0.9 points

  5. 5.Alo Yoga

    5%

    held 5th · 11.9K estimated branded searches · +15.9% vs prior month · +0.4 points

  6. 6.Stax

    0.11%

    held 6th · 260 estimated branded searches · -72.9% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among activewear brands in New Zealand?

In August 2026, Lululemon was the most searched among activewear brands in New Zealand, with an estimated 153K branded searches and 63.6% estimated Share of Search within this set. Lorna Jane is in 2nd place, 46.6 percentage points behind at 17.1% Share of Search.

New Zealand activewear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lululemon65.8% → 63.6%69.5%Dec 202555.9%Jul 20261st
Lorna Jane15.2% → 17.1%21.6%Jul 202613.9%Dec 20252nd
Gymshark9.1% → 8.5%12.4%Nov 20257.9%Dec 20253rd
Under Armour6.4% → 5.8%6.7%Jul 20265%Mar 20264th
Alo Yoga3.5% → 5%5%Aug 20262.7%Dec 20255th
Stax0.05% → 0.11%0.43%Jun 20260.04%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among activewear brands in New Zealand decreased from 65.8% to 63.6%.
  • Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among activewear brands in New Zealand increased from 15.2% to 17.1%.
  • Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among activewear brands in New Zealand decreased from 9.1% to 8.5%.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among activewear brands in New Zealand decreased from 6.4% to 5.8%.
  • Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among activewear brands in New Zealand increased from 3.5% to 5%.
  • Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among activewear brands in New Zealand peaked at 69.5% in December 2025 and was lowest at 55.9% in July 2026.
  • Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among activewear brands in New Zealand peaked at 21.6% in July 2026 and was lowest at 13.9% in December 2025.
  • Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among activewear brands in New Zealand peaked at 12.4% in November 2025 and was lowest at 7.9% in December 2025.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among activewear brands in New Zealand peaked at 6.7% in July 2026 and was lowest at 5% in March 2026.
  • Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among activewear brands in New Zealand peaked at 5% in August 2026 and was lowest at 2.7% in December 2025.
  • Across the 11 months ending August 2026, Stax held steady: its estimated Share of Search among activewear brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand activewear brands in August 2026?

  1. In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.

  2. In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%.

  3. In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%.

  4. In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%.

  5. Estimated monthly branded searches for Stax in New Zealand rose 116.7% over 11 measured months, from 120 to 260 in August 2026.

  6. Estimated monthly branded searches for Alo Yoga in New Zealand rose 49% over 11 measured months, from 8K to 11.9K in August 2026.

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