Gymshark vs Lululemon:Which is more popular by branded search in New Zealand?
In August 2026, Lululemon had more branded searches than Gymshark among activewear brands in New Zealand. Lululemon was estimated to have 153K branded searches compared to Gymshark’s 20.3K, and held a 63.6% Share of Search versus Gymshark’s 8.5%.
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Which is more popular in search, Gymshark or Lululemon?
Compare the activewear brands New Zealanders train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lululemon, Gymshark. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Lorna Jane | Gymshark | Under Armour | Alo Yoga | Stax |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 15.2% | 9.1% | 6.4% | 3.5% | 0.05% |
| Nov 2025 | 64.5% | 14.5% | 12.4% | 5.5% | 3.1% | 0.06% |
| Dec 2025 | 69.5% | 13.9% | 7.9% | 6.1% | 2.7% | 0.04% |
| Jan 2026 | 62% | 15.1% | 12.1% | 6.5% | 4.2% | 0.06% |
| Feb 2026 | 68.9% | 14.6% | 8.1% | 5% | 3.4% | 0.06% |
| Mar 2026 | 63.5% | 17.6% | 9.8% | 5% | 4% | 0.08% |
| Apr 2026 | 60.5% | 19.8% | 10% | 5.7% | 4% | 0.1% |
| May 2026 | 62.3% | 19.2% | 8.3% | 5.5% | 4.6% | 0.08% |
| Jun 2026 | 62.2% | 18.5% | 9.8% | 5.1% | 4% | 0.43% |
| Jul 2026 | 55.9% | 21.6% | 10.9% | 6.7% | 4.5% | 0.43% |
| Aug 2026 | 63.6% | 17.1% | 8.5% | 5.8% | 5% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gymshark and Lululemon comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Gymshark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among activewear brands in New Zealand moved from 9.1% to 8.5%, and its estimated monthly branded searches moved from 21.1K to 20.3K.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among activewear brands in New Zealand moved from 65.8% to 63.6%, and its estimated monthly branded searches moved from 152K to 153K.
How did search popularity change for New Zealand activewear brands in August 2026?
2 changes
In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.
In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Gymshark’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gymshark
23 branded search terms
- gym clothes gymshark
- gymshark
- gymshark activewear
- gymshark black friday
- gymshark com
- gymshark flare leggings
- gymshark gym
- gymshark hoodie
- gymshark leggings
- gymshark near me
- gymshark new zealand
- gymshark nz
- gymshark onyx
- gymshark outlet
- gymshark oversized t shirt
- gymshark sale
- gymshark shirts
- gymshark shorts
- gymshark t shirt
- gymshark tights
- gymshark wear
- gymshark women
- gymshark workout clothes
Lululemon
24 branded search terms
- lululemon
- lululemon activewear
- lululemon align
- lululemon america
- lululemon black friday
- lululemon co nz
- lululemon flared leggings
- lululemon gym
- lululemon leggings
- lululemon mat
- lululemon near me
- lululemon nz
- lululemon nz sale
- lululemon online
- lululemon outlet
- lululemon pants
- lululemon running shorts
- lululemon sale
- lululemon scuba
- lululemon shorts
- lululemon tights
- lululemon tops
- lululemon we made too much
- lululemon yoga pants
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.