Gymshark vs Lorna Jane:Which is more popular by branded search in New Zealand?
In August 2026, Lorna Jane had more branded searches than Gymshark among activewear brands in New Zealand. Lorna Jane was estimated to have 41K branded searches compared to Gymshark’s 20.3K, and held a 17.1% Share of Search versus Gymshark’s 8.5%.
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Which is more popular in search, Gymshark or Lorna Jane?
Compare the activewear brands New Zealanders train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lorna Jane, Gymshark. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Lorna Jane | Gymshark | Under Armour | Alo Yoga | Stax |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 15.2% | 9.1% | 6.4% | 3.5% | 0.05% |
| Nov 2025 | 64.5% | 14.5% | 12.4% | 5.5% | 3.1% | 0.06% |
| Dec 2025 | 69.5% | 13.9% | 7.9% | 6.1% | 2.7% | 0.04% |
| Jan 2026 | 62% | 15.1% | 12.1% | 6.5% | 4.2% | 0.06% |
| Feb 2026 | 68.9% | 14.6% | 8.1% | 5% | 3.4% | 0.06% |
| Mar 2026 | 63.5% | 17.6% | 9.8% | 5% | 4% | 0.08% |
| Apr 2026 | 60.5% | 19.8% | 10% | 5.7% | 4% | 0.1% |
| May 2026 | 62.3% | 19.2% | 8.3% | 5.5% | 4.6% | 0.08% |
| Jun 2026 | 62.2% | 18.5% | 9.8% | 5.1% | 4% | 0.43% |
| Jul 2026 | 55.9% | 21.6% | 10.9% | 6.7% | 4.5% | 0.43% |
| Aug 2026 | 63.6% | 17.1% | 8.5% | 5.8% | 5% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gymshark and Lorna Jane comparison changed over the last 12 months?
3 findings
- Lorna Jane was ahead of Gymshark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among activewear brands in New Zealand moved from 9.1% to 8.5%, and its estimated monthly branded searches moved from 21.1K to 20.3K.
- Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among activewear brands in New Zealand moved from 15.2% to 17.1%, and its estimated monthly branded searches moved from 35.1K to 41K.
How did search popularity change for New Zealand activewear brands in August 2026?
2 changes
In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%.
In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Gymshark’s and Lorna Jane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gymshark
23 branded search terms
- gym clothes gymshark
- gymshark
- gymshark activewear
- gymshark black friday
- gymshark com
- gymshark flare leggings
- gymshark gym
- gymshark hoodie
- gymshark leggings
- gymshark near me
- gymshark new zealand
- gymshark nz
- gymshark onyx
- gymshark outlet
- gymshark oversized t shirt
- gymshark sale
- gymshark shirts
- gymshark shorts
- gymshark t shirt
- gymshark tights
- gymshark wear
- gymshark women
- gymshark workout clothes
Lorna Jane
25 branded search terms
- lorna jane
- lorna jane activewear
- lorna jane albany
- lorna jane clarkson
- lorna jane flare leggings
- lorna jane flashdance pants
- lorna jane gym
- lorna jane hamilton
- lorna jane leggings
- lorna jane near me
- lorna jane nz
- lorna jane online
- lorna jane outlet
- lorna jane pants
- lorna jane run short
- lorna jane sale
- lorna jane short
- lorna jane tights
- lorna jane track pants
- lornajane
- lornajane activewear
- lornajane au
- lornajane leggings
- lornajane nz
- lornajane tights
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.