Brandwave

Lululemon vs Under Armour:Which is more popular by branded search in New Zealand?

In August 2026, Lululemon had more branded searches than Under Armour among activewear brands in New Zealand. Lululemon was estimated to have 153K branded searches compared to Under Armour’s 13.8K, and held a 63.6% Share of Search versus Under Armour’s 5.8%.

Share of Search among activewear brands in New Zealand in August 2026Which is more popular in search, Lululemon or Under Armour?
Lululemon63.6%153K searches
vs
Under Armour5.8%13.8K searches
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Which is more popular in search, Lululemon or Under Armour?

Compare the activewear brands New Zealanders train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lululemon and Under Armour among activewear brands in New Zealand, by month

Share of Search by month for Lululemon, Under Armour. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonLorna JaneGymsharkUnder ArmourAlo YogaStax
Oct 202565.8%15.2%9.1%6.4%3.5%0.05%
Nov 202564.5%14.5%12.4%5.5%3.1%0.06%
Dec 202569.5%13.9%7.9%6.1%2.7%0.04%
Jan 202662%15.1%12.1%6.5%4.2%0.06%
Feb 202668.9%14.6%8.1%5%3.4%0.06%
Mar 202663.5%17.6%9.8%5%4%0.08%
Apr 202660.5%19.8%10%5.7%4%0.1%
May 202662.3%19.2%8.3%5.5%4.6%0.08%
Jun 202662.2%18.5%9.8%5.1%4%0.43%
Jul 202655.9%21.6%10.9%6.7%4.5%0.43%
Aug 202663.6%17.1%8.5%5.8%5%0.11%
Sep 2026——————

How has the Lululemon and Under Armour comparison changed over the last 12 months?

How did search popularity change for New Zealand activewear brands in August 2026?

  1. In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.

  2. In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Lululemon’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lululemon

24 branded search terms

  • lululemon
  • lululemon activewear
  • lululemon align
  • lululemon america
  • lululemon black friday
  • lululemon co nz
  • lululemon flared leggings
  • lululemon gym
  • lululemon leggings
  • lululemon mat
  • lululemon near me
  • lululemon nz
  • lululemon nz sale
  • lululemon online
  • lululemon outlet
  • lululemon pants
  • lululemon running shorts
  • lululemon sale
  • lululemon scuba
  • lululemon shorts
  • lululemon tights
  • lululemon tops
  • lululemon we made too much
  • lululemon yoga pants

Under Armour

26 branded search terms

  • pants under armour
  • under armour
  • under armour apparel
  • under armour caps
  • under armour compression shorts
  • under armour gym
  • under armour heatgear
  • under armour leggings
  • under armour near me
  • under armour nz
  • under armour online
  • under armour outlet
  • under armour sale
  • under armour shorts
  • under armour slides
  • under armour tights
  • under armour track pants
  • under armour underwear
  • under armour westgate
  • underarmour
  • underarmour compression
  • underarmour gym
  • underarmour hovr
  • underarmour leggings
  • underarmour nz
  • underarmour tights

How the Brand Demand Index is measured

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