Brandwave

Lorna Jane vs Under Armour:Which is more popular by branded search in New Zealand?

In August 2026, Lorna Jane had more branded searches than Under Armour among activewear brands in New Zealand. Lorna Jane was estimated to have 41K branded searches compared to Under Armour’s 13.8K, and held a 17.1% Share of Search versus Under Armour’s 5.8%.

Share of Search among activewear brands in New Zealand in August 2026Which is more popular in search, Lorna Jane or Under Armour?
Lorna Jane17.1%41K searches
vs
Under Armour5.8%13.8K searches
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Which is more popular in search, Lorna Jane or Under Armour?

Compare the activewear brands New Zealanders train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lorna Jane and Under Armour among activewear brands in New Zealand, by month

Share of Search by month for Lorna Jane, Under Armour. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonLorna JaneGymsharkUnder ArmourAlo YogaStax
Oct 202565.8%15.2%9.1%6.4%3.5%0.05%
Nov 202564.5%14.5%12.4%5.5%3.1%0.06%
Dec 202569.5%13.9%7.9%6.1%2.7%0.04%
Jan 202662%15.1%12.1%6.5%4.2%0.06%
Feb 202668.9%14.6%8.1%5%3.4%0.06%
Mar 202663.5%17.6%9.8%5%4%0.08%
Apr 202660.5%19.8%10%5.7%4%0.1%
May 202662.3%19.2%8.3%5.5%4.6%0.08%
Jun 202662.2%18.5%9.8%5.1%4%0.43%
Jul 202655.9%21.6%10.9%6.7%4.5%0.43%
Aug 202663.6%17.1%8.5%5.8%5%0.11%
Sep 2026——————

How has the Lorna Jane and Under Armour comparison changed over the last 12 months?

How did search popularity change for New Zealand activewear brands in August 2026?

  1. In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%.

  2. In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Lorna Jane’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lorna Jane

25 branded search terms

  • lorna jane
  • lorna jane activewear
  • lorna jane albany
  • lorna jane clarkson
  • lorna jane flare leggings
  • lorna jane flashdance pants
  • lorna jane gym
  • lorna jane hamilton
  • lorna jane leggings
  • lorna jane near me
  • lorna jane nz
  • lorna jane online
  • lorna jane outlet
  • lorna jane pants
  • lorna jane run short
  • lorna jane sale
  • lorna jane short
  • lorna jane tights
  • lorna jane track pants
  • lornajane
  • lornajane activewear
  • lornajane au
  • lornajane leggings
  • lornajane nz
  • lornajane tights

Under Armour

26 branded search terms

  • pants under armour
  • under armour
  • under armour apparel
  • under armour caps
  • under armour compression shorts
  • under armour gym
  • under armour heatgear
  • under armour leggings
  • under armour near me
  • under armour nz
  • under armour online
  • under armour outlet
  • under armour sale
  • under armour shorts
  • under armour slides
  • under armour tights
  • under armour track pants
  • under armour underwear
  • under armour westgate
  • underarmour
  • underarmour compression
  • underarmour gym
  • underarmour hovr
  • underarmour leggings
  • underarmour nz
  • underarmour tights

How the Brand Demand Index is measured

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