Brandwave

How popular isStax in search?

In August 2026, there were an estimated 260 branded searches for Stax in New Zealand which is up 116.7% over the last 11 months. Stax holds 0.11% estimated Share of Search among New Zealand activewear brands and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Lululemon63.6%
  2. Lorna Jane17.1%
  3. Gymshark8.5%
  4. Under Armour5.8%
  5. Alo Yoga5%
  6. Stax0.11%
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Which activewear brands compete with Stax?

Stax against activewear brands in New Zealand, by month

Share of Search by month for Lululemon, Lorna Jane, Gymshark, Under Armour, Alo Yoga, Stax. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonLorna JaneGymsharkUnder ArmourAlo YogaStax
Oct 202565.8%15.2%9.1%6.4%3.5%0.05%
Nov 202564.5%14.5%12.4%5.5%3.1%0.06%
Dec 202569.5%13.9%7.9%6.1%2.7%0.04%
Jan 202662%15.1%12.1%6.5%4.2%0.06%
Feb 202668.9%14.6%8.1%5%3.4%0.06%
Mar 202663.5%17.6%9.8%5%4%0.08%
Apr 202660.5%19.8%10%5.7%4%0.1%
May 202662.3%19.2%8.3%5.5%4.6%0.08%
Jun 202662.2%18.5%9.8%5.1%4%0.43%
Jul 202655.9%21.6%10.9%6.7%4.5%0.43%
Aug 202663.6%17.1%8.5%5.8%5%0.11%
Sep 2026——————

  1. 1.Lululemon

    63.6%

    held 1st · 153K estimated branded searches · +21.1% vs prior month · +7.8 points

  2. 2.Lorna Jane

    17.1%

    held 2nd · 41K estimated branded searches · -15.9% vs prior month · -4.5 points

  3. 3.Gymshark

    8.5%

    held 3rd · 20.3K estimated branded searches · -17.1% vs prior month · -2.4 points

  4. 4.Under Armour

    5.8%

    held 4th · 13.8K estimated branded searches · -8.6% vs prior month · -0.9 points

  5. 5.Alo Yoga

    5%

    held 5th · 11.9K estimated branded searches · +15.9% vs prior month · +0.4 points

  6. 6.Stax

    0.11%

    held 6th · 260 estimated branded searches · -72.9% vs prior month · -0.3 points

Compare search popularity between Stax and its closest rivals

How has branded search demand for Stax changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stax in New Zealand rose from 120 to 260.
  • Across the 11 months ending August 2026, Stax’s estimated Share of Search among activewear brands in New Zealand held steady, from 0.05% to 0.11%.

How did search popularity change for New Zealand activewear brands in August 2026?

  1. In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.

  2. In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%.

  3. In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%.

  4. In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%.

  5. Estimated monthly branded searches for Stax in New Zealand rose 116.7% over 11 measured months, from 120 to 260 in August 2026.

  6. Estimated monthly branded searches for Alo Yoga in New Zealand rose 49% over 11 measured months, from 8K to 11.9K in August 2026.

How is Stax measured?

Brandwave collects information about searches that people make online using Stax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • stax activewear
  • stax gym
  • stax leggings
  • stax tights

Do you work for Stax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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