Alo Yoga vs Stax:Which is more popular by branded search in New Zealand?
In August 2026, Alo Yoga had more branded searches than Stax among activewear brands in New Zealand. Alo Yoga was estimated to have 11.9K branded searches compared to Stax’s 260, and held a 5% Share of Search versus Stax’s 0.11%.
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Which is more popular in search, Alo Yoga or Stax?
Compare the activewear brands New Zealanders train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Alo Yoga, Stax. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Lorna Jane | Gymshark | Under Armour | Alo Yoga | Stax |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 15.2% | 9.1% | 6.4% | 3.5% | 0.05% |
| Nov 2025 | 64.5% | 14.5% | 12.4% | 5.5% | 3.1% | 0.06% |
| Dec 2025 | 69.5% | 13.9% | 7.9% | 6.1% | 2.7% | 0.04% |
| Jan 2026 | 62% | 15.1% | 12.1% | 6.5% | 4.2% | 0.06% |
| Feb 2026 | 68.9% | 14.6% | 8.1% | 5% | 3.4% | 0.06% |
| Mar 2026 | 63.5% | 17.6% | 9.8% | 5% | 4% | 0.08% |
| Apr 2026 | 60.5% | 19.8% | 10% | 5.7% | 4% | 0.1% |
| May 2026 | 62.3% | 19.2% | 8.3% | 5.5% | 4.6% | 0.08% |
| Jun 2026 | 62.2% | 18.5% | 9.8% | 5.1% | 4% | 0.43% |
| Jul 2026 | 55.9% | 21.6% | 10.9% | 6.7% | 4.5% | 0.43% |
| Aug 2026 | 63.6% | 17.1% | 8.5% | 5.8% | 5% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Alo Yoga and Stax comparison changed over the last 12 months?
3 findings
- Alo Yoga was ahead of Stax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among activewear brands in New Zealand moved from 3.5% to 5%, and its estimated monthly branded searches moved from 8K to 11.9K.
- Across the 11 months ending August 2026, Stax’s estimated Share of Search among activewear brands in New Zealand moved from 0.05% to 0.11%, and its estimated monthly branded searches moved from 120 to 260.
How did search popularity change for New Zealand activewear brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Alo Yoga’s and Stax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alo Yoga
31 branded search terms
- alo
- alo activewear
- alo brand
- alo cap
- alo hoodie
- alo moves
- alo near me
- alo pants
- alo quarter zip
- alo rs
- alo sale
- alo set
- alo sock
- alo t shirt
- alo wear
- alo y
- alo yoga
- alo yoga activewear
- alo yoga gym
- alo yoga leggings
- alo yoga near me
- alo yoga new zealand
- alo yoga nz
- alo yoga online
- alo yoga tights
- aloyoga
- aloyoga activewear
- aloyoga com
- aloyoga leggings
- aloyoga nz
- aloyoga tights
Stax
4 branded search terms
- stax activewear
- stax gym
- stax leggings
- stax tights
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.