Lululemon vs Stax:Which is more popular by branded search in New Zealand?
In August 2026, Lululemon had more branded searches than Stax among activewear brands in New Zealand. Lululemon was estimated to have 153K branded searches compared to Stax’s 260, and held a 63.6% Share of Search versus Stax’s 0.11%.
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Which is more popular in search, Lululemon or Stax?
Compare the activewear brands New Zealanders train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lululemon, Stax. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Lorna Jane | Gymshark | Under Armour | Alo Yoga | Stax |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 15.2% | 9.1% | 6.4% | 3.5% | 0.05% |
| Nov 2025 | 64.5% | 14.5% | 12.4% | 5.5% | 3.1% | 0.06% |
| Dec 2025 | 69.5% | 13.9% | 7.9% | 6.1% | 2.7% | 0.04% |
| Jan 2026 | 62% | 15.1% | 12.1% | 6.5% | 4.2% | 0.06% |
| Feb 2026 | 68.9% | 14.6% | 8.1% | 5% | 3.4% | 0.06% |
| Mar 2026 | 63.5% | 17.6% | 9.8% | 5% | 4% | 0.08% |
| Apr 2026 | 60.5% | 19.8% | 10% | 5.7% | 4% | 0.1% |
| May 2026 | 62.3% | 19.2% | 8.3% | 5.5% | 4.6% | 0.08% |
| Jun 2026 | 62.2% | 18.5% | 9.8% | 5.1% | 4% | 0.43% |
| Jul 2026 | 55.9% | 21.6% | 10.9% | 6.7% | 4.5% | 0.43% |
| Aug 2026 | 63.6% | 17.1% | 8.5% | 5.8% | 5% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lululemon and Stax comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Stax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among activewear brands in New Zealand moved from 65.8% to 63.6%, and its estimated monthly branded searches moved from 152K to 153K.
- Across the 11 months ending August 2026, Stax’s estimated Share of Search among activewear brands in New Zealand moved from 0.05% to 0.11%, and its estimated monthly branded searches moved from 120 to 260.
How did search popularity change for New Zealand activewear brands in August 2026?
2 changes
In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.
Estimated monthly branded searches for Stax in New Zealand rose 116.7% over 11 measured months, from 120 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lululemon’s and Stax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lululemon
24 branded search terms
- lululemon
- lululemon activewear
- lululemon align
- lululemon america
- lululemon black friday
- lululemon co nz
- lululemon flared leggings
- lululemon gym
- lululemon leggings
- lululemon mat
- lululemon near me
- lululemon nz
- lululemon nz sale
- lululemon online
- lululemon outlet
- lululemon pants
- lululemon running shorts
- lululemon sale
- lululemon scuba
- lululemon shorts
- lululemon tights
- lululemon tops
- lululemon we made too much
- lululemon yoga pants
Stax
4 branded search terms
- stax activewear
- stax gym
- stax leggings
- stax tights
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.