Stax vs Under Armour:Which is more popular by branded search in New Zealand?
In August 2026, Under Armour had more branded searches than Stax among activewear brands in New Zealand. Under Armour was estimated to have 13.8K branded searches compared to Stax’s 260, and held a 5.8% Share of Search versus Stax’s 0.11%.
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Which is more popular in search, Stax or Under Armour?
Compare the activewear brands New Zealanders train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Under Armour, Stax. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Lorna Jane | Gymshark | Under Armour | Alo Yoga | Stax |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 15.2% | 9.1% | 6.4% | 3.5% | 0.05% |
| Nov 2025 | 64.5% | 14.5% | 12.4% | 5.5% | 3.1% | 0.06% |
| Dec 2025 | 69.5% | 13.9% | 7.9% | 6.1% | 2.7% | 0.04% |
| Jan 2026 | 62% | 15.1% | 12.1% | 6.5% | 4.2% | 0.06% |
| Feb 2026 | 68.9% | 14.6% | 8.1% | 5% | 3.4% | 0.06% |
| Mar 2026 | 63.5% | 17.6% | 9.8% | 5% | 4% | 0.08% |
| Apr 2026 | 60.5% | 19.8% | 10% | 5.7% | 4% | 0.1% |
| May 2026 | 62.3% | 19.2% | 8.3% | 5.5% | 4.6% | 0.08% |
| Jun 2026 | 62.2% | 18.5% | 9.8% | 5.1% | 4% | 0.43% |
| Jul 2026 | 55.9% | 21.6% | 10.9% | 6.7% | 4.5% | 0.43% |
| Aug 2026 | 63.6% | 17.1% | 8.5% | 5.8% | 5% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Stax and Under Armour comparison changed over the last 12 months?
3 findings
- Under Armour was ahead of Stax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Stax’s estimated Share of Search among activewear brands in New Zealand moved from 0.05% to 0.11%, and its estimated monthly branded searches moved from 120 to 260.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among activewear brands in New Zealand moved from 6.4% to 5.8%, and its estimated monthly branded searches moved from 14.8K to 13.8K.
How did search popularity change for New Zealand activewear brands in August 2026?
2 changes
In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%.
Estimated monthly branded searches for Stax in New Zealand rose 116.7% over 11 measured months, from 120 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Stax’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stax
4 branded search terms
- stax activewear
- stax gym
- stax leggings
- stax tights
Under Armour
26 branded search terms
- pants under armour
- under armour
- under armour apparel
- under armour caps
- under armour compression shorts
- under armour gym
- under armour heatgear
- under armour leggings
- under armour near me
- under armour nz
- under armour online
- under armour outlet
- under armour sale
- under armour shorts
- under armour slides
- under armour tights
- under armour track pants
- under armour underwear
- under armour westgate
- underarmour
- underarmour compression
- underarmour gym
- underarmour hovr
- underarmour leggings
- underarmour nz
- underarmour tights
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.