Brandwave

How popular isNike?

In September 2026, people searched for Nike by name about 92,400 times in New Zealand, about the same as the previous year. These searches made up 31.9% of all New Zealand sports bra brand searches, placing Nike second out of seven brands. When we asked both ChatGPT and Google AI Overviews about sports bra brands, Nike appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Nike is the second most searched of 7 competitors and the sixth most recommended in AI answers.

  1. LululemonShare of searches 34.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. NikeShare of searches 31.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. AdidasShare of searches 29.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Under ArmourShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. BerleiShare of searches 0.18%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top sports bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Nike is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Berlei1st
  2. Lululemon2nd
  3. Shock Absorber3rd
  4. Under Armour4th
  5. Adidas5th
  6. Nike6th
  7. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Berlei4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shock Absorber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Under Armour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports bra brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sports bra brands compete with Nike?

Nike against sports bra brands in New Zealand, by month

Share of searches by month for Lululemon, Nike, Adidas, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonNikeAdidasUnder ArmourBerleiVictoria's SecretShock Absorber
Oct 202540%30.8%25.1%3.7%0.22%0.1%0.07%
Nov 202542.4%30%24%3.3%0.21%0.05%0.04%
Dec 202542.9%31.9%21.6%3.4%0.13%0.05%0.03%
Jan 202639.6%33.9%22.4%3.7%0.24%0.07%0.06%
Feb 202648.1%27.5%21.2%2.9%0.2%0.06%0.05%
Mar 202639%31.2%26.6%2.9%0.21%0.06%0.04%
Apr 202639.9%30.2%26.1%3.5%0.2%0.09%0.05%
May 202637.9%30.1%28.4%3.3%0.18%0.07%0.06%
Jun 202638.1%30.5%27.8%3.3%0.17%0.05%0.05%
Jul 202633.3%32.4%29.9%4.2%0.16%0.06%0.04%
Aug 202637.5%31.6%27%3.7%0.18%0.09%0.04%
Sep 202634.7%31.9%29.4%3.7%0.18%0.12%0.04%

  1. 1.Lululemon

    34.7%

    Held 1st. 79.2K estimated branded searches, -17.3% vs prior month. Share -2.7 points.

  2. 2.Nike

    31.9%

    Held 2nd. 72.7K estimated branded searches, -9.9% vs prior month. Share +0.3 points.

  3. 3.Adidas

    29.4%

    Held 3rd. 67K estimated branded searches, -2.8% vs prior month. Share +2.4 points.

  4. 4.Under Armour

    3.7%

    Held 4th. 8.4K estimated branded searches, -10.8% vs prior month. Share 0 points.

  5. 5.Berlei

    0.18%

    Held 5th. 420 estimated branded searches, -10.6% vs prior month. Share 0 points.

  6. 6.Victoria's Secret

    0.12%

    Held 6th. 280 estimated branded searches, +27.3% vs prior month. Share 0 points.

  7. 7.Shock Absorber

    0.04%

    Held 7th. 90 estimated branded searches, -10% vs prior month. Share 0 points.

Compare popularity between Nike and its closest rivals

Every comparison with Nike

24 comparisons

How has branded search demand for Nike changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike in New Zealand held steady, from 90.1K to 92.4K.
  • Across the 12 months ending September 2026, Nike’s share of searches among sports bra brands in New Zealand increased from 30.8% to 31.9%.
  • Across the 12 months ending September 2026, Nike’s share of searches among sports bra brands in New Zealand peaked at 33.9% in January 2026 and was lowest at 27.5% in February 2026.

How did search popularity change for New Zealand sports bra brands in September 2026?

5 changes

  1. In September 2026, Adidas gained share of searches among sports bra brands in New Zealand, from 27% to 29.4%.

  2. In September 2026, Lululemon lost share of searches among sports bra brands in New Zealand, from 37.5% to 34.7%.

  3. Estimated monthly branded searches for Victoria's Secret in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026.

  4. Estimated monthly branded searches for Shock Absorber in New Zealand fell 50% over 12 measured months, from 180 to 90 in September 2026.

  5. Estimated monthly branded searches for Berlei in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.

How are Nike’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike running shoes
  • nike shoes
  • nike shorts
  • nike shox
  • nike sneakers
  • nike socks
  • nike tn

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nike compete?

Nike is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands1st of 1023.1%Show ranking
Casual shoes brands1st of 723.8%Show ranking
Rugby cleats brands1st of 628.2%Show ranking
Football boot brands1st of 629.5%Show ranking
Basketball shoe brands1st of 630%Show ranking
Skate shoes brands1st of 730.7%Show ranking
Sports bra brands2nd of 731.9%Shown above
Baseball cleats brands1st of 533.4%Show ranking
Turf shoes brands1st of 533.4%Show ranking
Football cleats brands1st of 434%Show ranking
Indoor soccer shoes brands1st of 542.2%Show ranking
Soccer boots brands1st of 442.2%Show ranking
Football brands1st of 543.2%Show ranking
Golf shoe brands1st of 543.2%Show ranking
Creator with pink hair and a pink jacket

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