Brandwave

How popular isNike?

In September 2026, people searched for Nike by name about 92,400 times in New Zealand, about the same as the previous year. These searches made up 30.7% of all New Zealand skate shoes brand searches, placing Nike first out of seven brands. When we asked both ChatGPT and Google AI Overviews about skate shoes brands, Nike appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Nike is the most searched of 7 competitors and the second most recommended in AI answers.

  1. NikeShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. AdidasShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. New BalanceShare of searches 27.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. PumaShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VansShare of searches 0.75%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top skate shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike appeared in all five answers. Nike is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vans1st
  2. Nike2nd
  3. etnies3rd
  4. New Balance4th
  5. Adidas5th
  6. Puma–
  7. DVS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • etnies4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skate shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which skate shoes brands compete with Nike?

Nike against skate shoes brands in New Zealand, by month

Share of searches by month for Nike, Adidas, New Balance, Puma. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaVansDVSetnies
Oct 202534.6%28.2%25.4%10.5%0.7%0.41%0.18%
Nov 202536.4%29.1%24.1%9.4%0.56%0.26%0.12%
Dec 202538.1%25.8%23.4%11.7%0.64%0.21%0.12%
Jan 202638%25.1%25.6%10.3%0.68%0.33%0.1%
Feb 202635.7%27.5%25.7%9.9%0.62%0.48%0.11%
Mar 202634.4%29.3%24.5%10.6%0.54%0.45%0.14%
Apr 202632.9%28.4%26.6%10.7%0.6%0.72%0.12%
May 202630.7%28.9%29%9.5%0.68%0.96%0.16%
Jun 202629.2%26.6%28.6%13.9%0.57%0.91%0.15%
Jul 202630.9%28.6%25.5%13.3%0.61%0.97%0.13%
Aug 202632.5%27.7%26.6%11.8%0.73%0.52%0.13%
Sep 202630.7%28.3%27.8%12.1%0.75%0.3%0.14%

  1. 1.Nike

    30.7%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.8 points.

  2. 2.Adidas

    28.3%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.6 points.

  3. 3.New Balance

    27.8%

    Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +1.1 points.

  4. 4.Puma

    12.1%

    Held 4th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.3 points.

  5. 5.Vans

    0.75%

    Held 5th. 1.8K estimated branded searches, -2.2% vs prior month. Share 0 points.

  6. 6.DVS

    0.3%

    Held 6th. 720 estimated branded searches, -44.6% vs prior month. Share -0.2 points.

  7. 7.etnies

    0.14%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Nike and its closest rivals

Every comparison with Nike

24 comparisons

How has branded search demand for Nike changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike in New Zealand held steady, from 90.1K to 92.4K.
  • Across the 12 months ending September 2026, Nike’s share of searches among skate shoes brands in New Zealand decreased from 34.6% to 30.7%.
  • Across the 12 months ending September 2026, Nike’s share of searches among skate shoes brands in New Zealand peaked at 38.1% in December 2025 and was lowest at 29.2% in June 2026.

How did search popularity change for New Zealand skate shoes brands in September 2026?

6 changes

  1. In September 2026, New Balance gained share of searches among skate shoes brands in New Zealand, from 26.6% to 27.8%.

  2. In September 2026, Adidas gained share of searches among skate shoes brands in New Zealand, from 27.7% to 28.3%.

  3. In September 2026, Nike lost share of searches among skate shoes brands in New Zealand, from 32.5% to 30.7%.

  4. Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.

  5. Estimated monthly branded searches for Vans in New Zealand rose 17.2% over 12 measured months, from 1.5K to 1.8K in September 2026.

  6. Estimated monthly branded searches for DVS in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are Nike’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike running shoes
  • nike shoes
  • nike shorts
  • nike shox
  • nike sneakers
  • nike socks
  • nike tn

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nike compete?

Nike is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands1st of 1023.1%Show ranking
Casual shoes brands1st of 723.8%Show ranking
Rugby cleats brands1st of 628.2%Show ranking
Football boot brands1st of 629.5%Show ranking
Basketball shoe brands1st of 630%Show ranking
Skate shoes brands1st of 730.7%Shown above
Sports bra brands2nd of 731.9%Show ranking
Baseball cleats brands1st of 533.4%Show ranking
Turf shoes brands1st of 533.4%Show ranking
Football cleats brands1st of 434%Show ranking
Indoor soccer shoes brands1st of 542.2%Show ranking
Soccer boots brands1st of 442.2%Show ranking
Football brands1st of 543.2%Show ranking
Golf shoe brands1st of 543.2%Show ranking
Creator with pink hair and a pink jacket

Is Nike your brand?

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