Brandwave

How popular isPuma?

In September 2026, people searched for Puma by name about 33,100 times in New Zealand, a 22.5% increase from the previous year. These searches made up 12.1% of all New Zealand skate shoes brand searches, placing Puma fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about skate shoes brands, Puma did not appear in any of the answers.

Search and AI answers in September 2026

Puma is the fourth most searched of 7 competitors and not listed in any AI answer.

  1. NikeShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. AdidasShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. New BalanceShare of searches 27.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. PumaShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VansShare of searches 0.75%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top skate shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Puma did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vans1st
  2. Nike2nd
  3. etnies3rd
  4. New Balance4th
  5. Adidas5th
  6. Puma–
  7. DVS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • etnies4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skate shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which skate shoes brands compete with Puma?

Puma against skate shoes brands in New Zealand, by month

Share of searches by month for Nike, Adidas, New Balance, Puma. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaVansDVSetnies
Oct 202534.6%28.2%25.4%10.5%0.7%0.41%0.18%
Nov 202536.4%29.1%24.1%9.4%0.56%0.26%0.12%
Dec 202538.1%25.8%23.4%11.7%0.64%0.21%0.12%
Jan 202638%25.1%25.6%10.3%0.68%0.33%0.1%
Feb 202635.7%27.5%25.7%9.9%0.62%0.48%0.11%
Mar 202634.4%29.3%24.5%10.6%0.54%0.45%0.14%
Apr 202632.9%28.4%26.6%10.7%0.6%0.72%0.12%
May 202630.7%28.9%29%9.5%0.68%0.96%0.16%
Jun 202629.2%26.6%28.6%13.9%0.57%0.91%0.15%
Jul 202630.9%28.6%25.5%13.3%0.61%0.97%0.13%
Aug 202632.5%27.7%26.6%11.8%0.73%0.52%0.13%
Sep 202630.7%28.3%27.8%12.1%0.75%0.3%0.14%

  1. 1.Nike

    30.7%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.8 points.

  2. 2.Adidas

    28.3%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.6 points.

  3. 3.New Balance

    27.8%

    Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +1.1 points.

  4. 4.Puma

    12.1%

    Held 4th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.3 points.

  5. 5.Vans

    0.75%

    Held 5th. 1.8K estimated branded searches, -2.2% vs prior month. Share 0 points.

  6. 6.DVS

    0.3%

    Held 6th. 720 estimated branded searches, -44.6% vs prior month. Share -0.2 points.

  7. 7.etnies

    0.14%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Puma and its closest rivals

Every comparison with Puma

18 comparisons

How has branded search demand for Puma changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Puma in New Zealand rose from 27K to 33.1K.
  • Across the 12 months ending September 2026, Puma’s share of searches among skate shoes brands in New Zealand increased from 10.5% to 12.1%.
  • Across the 12 months ending September 2026, Puma’s share of searches among skate shoes brands in New Zealand peaked at 13.9% in June 2026 and was lowest at 9.4% in November 2025.

How did search popularity change for New Zealand skate shoes brands in September 2026?

6 changes

  1. In September 2026, New Balance gained share of searches among skate shoes brands in New Zealand, from 26.6% to 27.8%.

  2. In September 2026, Adidas gained share of searches among skate shoes brands in New Zealand, from 27.7% to 28.3%.

  3. In September 2026, Nike lost share of searches among skate shoes brands in New Zealand, from 32.5% to 30.7%.

  4. Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.

  5. Estimated monthly branded searches for Vans in New Zealand rose 17.2% over 12 measured months, from 1.5K to 1.8K in September 2026.

  6. Estimated monthly branded searches for DVS in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are Puma’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • puma
  • puma ballet flats
  • puma female shoes
  • puma footy boots
  • puma logos
  • puma outlet
  • puma running shoes
  • puma sale
  • puma shoes
  • puma sneakers
  • puma speed cat
  • puma speedcat
  • puma wedge
  • speedcat puma

Do you work for Puma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Puma compete?

Puma is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands5th of 108.3%Show ranking
Casual shoes brands5th of 79.3%Show ranking
Football boot brands4th of 611.6%Show ranking
Basketball shoe brands4th of 611.8%Show ranking
Skate shoes brands4th of 712.1%Shown above
Indoor soccer shoes brands3rd of 516.6%Show ranking
Soccer boots brands3rd of 416.6%Show ranking
Football brands3rd of 517%Show ranking
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