Brandwave

How popular isPuma?

In September 2026, people searched for Puma by name about 33,100 times in New Zealand, a 22.5% increase from the previous year. These searches made up 16.6% of all New Zealand indoor soccer shoes brand searches, placing Puma third out of five brands. When we asked both ChatGPT and Google AI Overviews about indoor soccer shoes brands, Puma appeared in one of the four answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Puma is the third most searched of 5 competitors and the fifth most recommended in AI answers.

  1. NikeShare of searches 42.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. AdidasShare of searches 38.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. PumaShare of searches 16.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. MizunoShare of searches 2.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. JomaShare of searches 0.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
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Top indoor soccer shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Puma was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Puma is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Joma1st
  2. Adidas2nd
  3. Mizuno3rd
  4. Nike4th
  5. Puma5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Joma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Puma1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about indoor soccer shoes brands

4 answers

  • Asked ChatGPT

    “Which indoor soccer shoes brand should I buy in New Zealand?”

    1. 1Joma
    2. 2Adidas
    3. 3Nike
    4. 4Mizuno

  • Asked ChatGPT

    “What are the best indoor soccer shoes brands in New Zealand?”

    1. 1Joma
    2. 2Adidas
    3. 3Nike
    4. 4Mizuno

  • Asked ChatGPT

    “What's the best indoor soccer shoes brand in New Zealand for court grip?”

    1. 1Joma
    2. 2Mizuno
    3. 3Adidas

  • Searched Google, AI Overview

    “indoor soccer shoes nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “futsal shoes nz”

    1. 1Adidas
    2. 2Joma
    3. 3Puma

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which indoor soccer shoes brands compete with Puma?

Puma against indoor soccer shoes brands in New Zealand, by month

Share of searches by month for Nike, Adidas, Puma, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaMizunoJoma
Oct 202546.2%37.7%14.1%2%0.09%
Nov 202547.8%38.3%12.4%1.5%0.07%
Dec 202549.6%33.5%15.2%1.6%0.07%
Jan 202650.4%33.3%13.6%2.5%0.11%
Feb 202647.4%36.6%13.1%2.8%0.11%
Mar 202645.1%38.4%13.9%2.6%0.09%
Apr 202644.4%38.3%14.4%2.8%0.09%
May 202643.2%40.7%13.4%2.5%0.08%
Jun 202641%37.3%19.5%2.1%0.05%
Jul 202641.5%38.3%17.9%2.2%0.07%
Aug 202644.1%37.7%16%2.1%0.09%
Sep 202642.2%38.9%16.6%2.3%0.1%

  1. 1.Nike

    42.2%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.9 points.

  2. 2.Adidas

    38.9%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +1.2 points.

  3. 3.Puma

    16.6%

    Held 3rd. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.6 points.

  4. 4.Mizuno

    2.3%

    Held 4th. 3.9K estimated branded searches, -0.26% vs prior month. Share +0.1 points.

  5. 5.Joma

    0.1%

    Held 5th. 180 estimated branded searches, +12.5% vs prior month. Share 0 points.

Compare popularity between Puma and its closest rivals

Every comparison with Puma

18 comparisons

How has branded search demand for Puma changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Puma in New Zealand rose from 27K to 33.1K.
  • Across the 12 months ending September 2026, Puma’s share of searches among indoor soccer shoes brands in New Zealand increased from 14.1% to 16.6%.
  • Across the 12 months ending September 2026, Puma’s share of searches among indoor soccer shoes brands in New Zealand peaked at 19.5% in June 2026 and was lowest at 12.4% in November 2025.

How did search popularity change for New Zealand indoor soccer shoes brands in September 2026?

5 changes

  1. In September 2026, Adidas gained share of searches among indoor soccer shoes brands in New Zealand, from 37.7% to 38.9%.

  2. In September 2026, Puma gained share of searches among indoor soccer shoes brands in New Zealand, from 16% to 16.6%.

  3. In September 2026, Nike lost share of searches among indoor soccer shoes brands in New Zealand, from 44.1% to 42.2%.

  4. Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.

  5. Estimated monthly branded searches for Joma in New Zealand rose 20% over 12 measured months, from 150 to 180 in September 2026.

How are Puma’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • puma
  • puma ballet flats
  • puma female shoes
  • puma footy boots
  • puma logos
  • puma outlet
  • puma running shoes
  • puma sale
  • puma shoes
  • puma sneakers
  • puma speed cat
  • puma speedcat
  • puma wedge
  • speedcat puma

Do you work for Puma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Puma compete?

Puma is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands5th of 108.3%Show ranking
Casual shoes brands5th of 79.3%Show ranking
Football boot brands4th of 611.6%Show ranking
Basketball shoe brands4th of 611.8%Show ranking
Skate shoes brands4th of 712.1%Show ranking
Indoor soccer shoes brands3rd of 516.6%Shown above
Soccer boots brands3rd of 416.6%Show ranking
Football brands3rd of 517%Show ranking
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