Joma vs Puma:Which is more popular?
In September 2026, Puma had more branded searches than Joma among indoor soccer shoes brands in New Zealand. Puma had about 28,600 branded searches, while Joma had 180. Puma made up 16.6% of all indoor soccer shoes brand searches we track, and Joma accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about indoor soccer shoes brands, Joma appeared in all four answers and Puma in one. Joma was mentioned before Puma in every answer.
Who do people search for more?
Puma, about 159 searches for every 1 for Joma
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Top indoor soccer shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Joma appeared in all four answers. Puma was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Joma was listed before Puma in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Joma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Puma1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about indoor soccer shoes brands
4 answers
Asked ChatGPT
“Which indoor soccer shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best indoor soccer shoes brands in New Zealand?”
Asked ChatGPT
“What's the best indoor soccer shoes brand in New Zealand for court grip?”
Searched Google, AI Overview
“indoor soccer shoes nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“futsal shoes nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Joma or Puma more popular in search?
This chart shows how often people search Google for Joma and Puma by name. Each line represents a brand's share of searches for all five indoor soccer shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Puma, Joma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Puma | Mizuno | Joma |
|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.7% | 14.1% | 2% | 0.09% |
| Nov 2025 | 47.8% | 38.3% | 12.4% | 1.5% | 0.07% |
| Dec 2025 | 49.6% | 33.5% | 15.2% | 1.6% | 0.07% |
| Jan 2026 | 50.4% | 33.3% | 13.6% | 2.5% | 0.11% |
| Feb 2026 | 47.4% | 36.6% | 13.1% | 2.8% | 0.11% |
| Mar 2026 | 45.1% | 38.4% | 13.9% | 2.6% | 0.09% |
| Apr 2026 | 44.4% | 38.3% | 14.4% | 2.8% | 0.09% |
| May 2026 | 43.2% | 40.7% | 13.4% | 2.5% | 0.08% |
| Jun 2026 | 41% | 37.3% | 19.5% | 2.1% | 0.05% |
| Jul 2026 | 41.5% | 38.3% | 17.9% | 2.2% | 0.07% |
| Aug 2026 | 44.1% | 37.7% | 16% | 2.1% | 0.09% |
| Sep 2026 | 42.2% | 38.9% | 16.6% | 2.3% | 0.1% |
How has the Joma and Puma comparison changed over the last 12 months?
3 findings
- Puma was ahead of Joma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joma’s share of searches among indoor soccer shoes brands in New Zealand moved from 0.09% to 0.1%, and its estimated monthly branded searches moved from 150 to 180.
- Across the 12 months ending September 2026, Puma’s share of searches among indoor soccer shoes brands in New Zealand moved from 14.1% to 16.6%, and its estimated monthly branded searches moved from 22.6K to 28.6K.
How did search popularity change for New Zealand indoor soccer shoes brands in September 2026?
2 changes
In September 2026, Puma gained share of searches among indoor soccer shoes brands in New Zealand, from 16% to 16.6%.
Estimated monthly branded searches for Joma in New Zealand rose 20% over 12 measured months, from 150 to 180 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Joma’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among indoor soccer shoes brands
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