Brandwave

Adidas vs Puma:Which is more popular?

In September 2026, Adidas had more branded searches than Puma among indoor soccer shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Puma had 28,600. Adidas made up 38.9% of all indoor soccer shoes brand searches we track, and Puma accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about indoor soccer shoes brands, Adidas appeared in all four answers and Puma in one. Adidas was mentioned before Puma in every answer.

Among indoor soccer shoes brands in New Zealand in September 2026

Who do people search for more?

Adidas, about 2 searches for every 1 for Puma

Adidas 67K searchesPuma 28.6K searches

Who does AI mention more?

Adidas, mentioned in every answer we collected

Adidas in 4 of 4Puma in 1 of 4

Who does AI recommend more?

Adidas, named ahead of Puma in every answer

Adidas first in 4Puma never first

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Top indoor soccer shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Adidas appeared in all four answers. Puma was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Adidas was listed before Puma in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Joma1st
  2. Adidas2nd
  3. Mizuno3rd
  4. Nike4th
  5. Puma5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Joma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Puma1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about indoor soccer shoes brands

4 answers

  • Asked ChatGPT

    “Which indoor soccer shoes brand should I buy in New Zealand?”

    1. 1Joma
    2. 2Adidas
    3. 3Nike
    4. 4Mizuno

  • Asked ChatGPT

    “What are the best indoor soccer shoes brands in New Zealand?”

    1. 1Joma
    2. 2Adidas
    3. 3Nike
    4. 4Mizuno

  • Asked ChatGPT

    “What's the best indoor soccer shoes brand in New Zealand for court grip?”

    1. 1Joma
    2. 2Mizuno
    3. 3Adidas

  • Searched Google, AI Overview

    “indoor soccer shoes nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “futsal shoes nz”

    1. 1Adidas
    2. 2Joma
    3. 3Puma

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adidas or Puma more popular in search?

This chart shows how often people search Google for Adidas and Puma by name. Each line represents a brand's share of searches for all five indoor soccer shoes brands we track, month by month, from searches in New Zealand.

Adidas and Puma among indoor soccer shoes brands in New Zealand, by month

Share of searches by month for Adidas, Puma. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaMizunoJoma
Oct 202546.2%37.7%14.1%2%0.09%
Nov 202547.8%38.3%12.4%1.5%0.07%
Dec 202549.6%33.5%15.2%1.6%0.07%
Jan 202650.4%33.3%13.6%2.5%0.11%
Feb 202647.4%36.6%13.1%2.8%0.11%
Mar 202645.1%38.4%13.9%2.6%0.09%
Apr 202644.4%38.3%14.4%2.8%0.09%
May 202643.2%40.7%13.4%2.5%0.08%
Jun 202641%37.3%19.5%2.1%0.05%
Jul 202641.5%38.3%17.9%2.2%0.07%
Aug 202644.1%37.7%16%2.1%0.09%
Sep 202642.2%38.9%16.6%2.3%0.1%

How has the Adidas and Puma comparison changed over the last 12 months?

3 findings
  • Adidas was ahead of Puma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among indoor soccer shoes brands in New Zealand moved from 37.7% to 38.9%, and its estimated monthly branded searches moved from 60.5K to 67K.
  • Across the 12 months ending September 2026, Puma’s share of searches among indoor soccer shoes brands in New Zealand moved from 14.1% to 16.6%, and its estimated monthly branded searches moved from 22.6K to 28.6K.

How did search popularity change for New Zealand indoor soccer shoes brands in September 2026?

2 changes

  1. In September 2026, Adidas gained share of searches among indoor soccer shoes brands in New Zealand, from 37.7% to 38.9%.

  2. In September 2026, Puma gained share of searches among indoor soccer shoes brands in New Zealand, from 16% to 16.6%.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Adidas’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

15 branded search terms

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas predator
  • adidas samba
  • adidas samba og
  • adidas slides
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Puma

10 branded search terms

  • puma
  • puma ballet flats
  • puma footy boots
  • puma logos
  • puma outlet
  • puma sale
  • puma speed cat
  • puma speedcat
  • puma wedge
  • speedcat puma

How the Brand Demand Index is measured

Other head-to-heads among indoor soccer shoes brands

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