Brandwave

How popular isJoma?

In September 2026, people searched for Joma by name about 180 times in New Zealand, a 20% increase from the previous year. These searches made up 0.1% of all New Zealand indoor soccer shoes brand searches, placing Joma fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about indoor soccer shoes brands, Joma appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Joma is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. NikeShare of searches 42.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. AdidasShare of searches 38.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. PumaShare of searches 16.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. MizunoShare of searches 2.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. JomaShare of searches 0.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
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Top indoor soccer shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Joma appeared in all four answers. Joma is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Joma1st
  2. Adidas2nd
  3. Mizuno3rd
  4. Nike4th
  5. Puma5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Joma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Puma1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about indoor soccer shoes brands

4 answers

  • Asked ChatGPT

    “Which indoor soccer shoes brand should I buy in New Zealand?”

    1. 1Joma
    2. 2Adidas
    3. 3Nike
    4. 4Mizuno

  • Asked ChatGPT

    “What are the best indoor soccer shoes brands in New Zealand?”

    1. 1Joma
    2. 2Adidas
    3. 3Nike
    4. 4Mizuno

  • Asked ChatGPT

    “What's the best indoor soccer shoes brand in New Zealand for court grip?”

    1. 1Joma
    2. 2Mizuno
    3. 3Adidas

  • Searched Google, AI Overview

    “indoor soccer shoes nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “futsal shoes nz”

    1. 1Adidas
    2. 2Joma
    3. 3Puma

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which indoor soccer shoes brands compete with Joma?

Joma against indoor soccer shoes brands in New Zealand, by month

Share of searches by month for Nike, Adidas, Puma, Mizuno, Joma. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaMizunoJoma
Oct 202546.2%37.7%14.1%2%0.09%
Nov 202547.8%38.3%12.4%1.5%0.07%
Dec 202549.6%33.5%15.2%1.6%0.07%
Jan 202650.4%33.3%13.6%2.5%0.11%
Feb 202647.4%36.6%13.1%2.8%0.11%
Mar 202645.1%38.4%13.9%2.6%0.09%
Apr 202644.4%38.3%14.4%2.8%0.09%
May 202643.2%40.7%13.4%2.5%0.08%
Jun 202641%37.3%19.5%2.1%0.05%
Jul 202641.5%38.3%17.9%2.2%0.07%
Aug 202644.1%37.7%16%2.1%0.09%
Sep 202642.2%38.9%16.6%2.3%0.1%

  1. 1.Nike

    42.2%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.9 points.

  2. 2.Adidas

    38.9%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +1.2 points.

  3. 3.Puma

    16.6%

    Held 3rd. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.6 points.

  4. 4.Mizuno

    2.3%

    Held 4th. 3.9K estimated branded searches, -0.26% vs prior month. Share +0.1 points.

  5. 5.Joma

    0.1%

    Held 5th. 180 estimated branded searches, +12.5% vs prior month. Share 0 points.

Compare popularity between Joma and its closest rivals

Every comparison with Joma

4 comparisons

How has branded search demand for Joma changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Joma in New Zealand rose from 150 to 180.
  • Across the 12 months ending September 2026, Joma’s share of searches among indoor soccer shoes brands in New Zealand held steady, from 0.09% to 0.1%.

How did search popularity change for New Zealand indoor soccer shoes brands in September 2026?

5 changes

  1. In September 2026, Adidas gained share of searches among indoor soccer shoes brands in New Zealand, from 37.7% to 38.9%.

  2. In September 2026, Puma gained share of searches among indoor soccer shoes brands in New Zealand, from 16% to 16.6%.

  3. In September 2026, Nike lost share of searches among indoor soccer shoes brands in New Zealand, from 44.1% to 42.2%.

  4. Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.

  5. Estimated monthly branded searches for Joma in New Zealand rose 20% over 12 measured months, from 150 to 180 in September 2026.

How are Joma’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Joma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • joma
  • joma shoes

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How the Brand Demand Index is measured

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