Adidas vs Joma:Which is more popular?
In September 2026, Adidas had more branded searches than Joma among indoor soccer shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Joma had 180. Adidas made up 38.9% of all indoor soccer shoes brand searches we track, and Joma accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about indoor soccer shoes brands, both Adidas and Joma appeared in all four answers. Joma was mentioned before Adidas in three out of four answers.
Who do people search for more?
Adidas, about 372 searches for every 1 for Joma
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Joma, named ahead of Adidas in 3 of 4 answers
Follow Adidas vs Joma and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top indoor soccer shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Adidas and Joma showed up in all four answers. Joma was listed before Adidas in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Joma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Puma1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about indoor soccer shoes brands
4 answers
Asked ChatGPT
“Which indoor soccer shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best indoor soccer shoes brands in New Zealand?”
Asked ChatGPT
“What's the best indoor soccer shoes brand in New Zealand for court grip?”
Searched Google, AI Overview
“indoor soccer shoes nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“futsal shoes nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Adidas or Joma more popular in search?
This chart shows how often people search Google for Adidas and Joma by name. Each line represents a brand's share of searches for all five indoor soccer shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Adidas, Joma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Puma | Mizuno | Joma |
|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.7% | 14.1% | 2% | 0.09% |
| Nov 2025 | 47.8% | 38.3% | 12.4% | 1.5% | 0.07% |
| Dec 2025 | 49.6% | 33.5% | 15.2% | 1.6% | 0.07% |
| Jan 2026 | 50.4% | 33.3% | 13.6% | 2.5% | 0.11% |
| Feb 2026 | 47.4% | 36.6% | 13.1% | 2.8% | 0.11% |
| Mar 2026 | 45.1% | 38.4% | 13.9% | 2.6% | 0.09% |
| Apr 2026 | 44.4% | 38.3% | 14.4% | 2.8% | 0.09% |
| May 2026 | 43.2% | 40.7% | 13.4% | 2.5% | 0.08% |
| Jun 2026 | 41% | 37.3% | 19.5% | 2.1% | 0.05% |
| Jul 2026 | 41.5% | 38.3% | 17.9% | 2.2% | 0.07% |
| Aug 2026 | 44.1% | 37.7% | 16% | 2.1% | 0.09% |
| Sep 2026 | 42.2% | 38.9% | 16.6% | 2.3% | 0.1% |
How has the Adidas and Joma comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Joma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among indoor soccer shoes brands in New Zealand moved from 37.7% to 38.9%, and its estimated monthly branded searches moved from 60.5K to 67K.
- Across the 12 months ending September 2026, Joma’s share of searches among indoor soccer shoes brands in New Zealand moved from 0.09% to 0.1%, and its estimated monthly branded searches moved from 150 to 180.
How did search popularity change for New Zealand indoor soccer shoes brands in September 2026?
2 changes
In September 2026, Adidas gained share of searches among indoor soccer shoes brands in New Zealand, from 37.7% to 38.9%.
Estimated monthly branded searches for Joma in New Zealand rose 20% over 12 measured months, from 150 to 180 in September 2026.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Adidas’ and Joma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among indoor soccer shoes brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.