Adidas vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than Adidas among indoor soccer shoes brands in New Zealand. Nike had about 72,700 branded searches, while Adidas had 67,000. Nike made up 42.2% of all indoor soccer shoes brand searches we track, and Adidas accounted for 38.9%. When we asked ChatGPT and Google AI Overviews about indoor soccer shoes brands, Adidas appeared in all four answers and Nike in two. Adidas was mentioned before Nike in every answer.
Who do people search for more?
Nike, about 9% more searches than Adidas
Who does AI mention more?
Adidas, mentioned in every answer we collected
Who does AI recommend more?
Adidas, named ahead of Nike in every answer
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Top indoor soccer shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Adidas appeared in all four answers. Nike was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Adidas was listed before Nike in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Joma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Puma1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about indoor soccer shoes brands
4 answers
Asked ChatGPT
“Which indoor soccer shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best indoor soccer shoes brands in New Zealand?”
Asked ChatGPT
“What's the best indoor soccer shoes brand in New Zealand for court grip?”
Searched Google, AI Overview
“indoor soccer shoes nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“futsal shoes nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Adidas or Nike more popular in search?
This chart shows how often people search Google for Adidas and Nike by name. Each line represents a brand's share of searches for all five indoor soccer shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Puma | Mizuno | Joma |
|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.7% | 14.1% | 2% | 0.09% |
| Nov 2025 | 47.8% | 38.3% | 12.4% | 1.5% | 0.07% |
| Dec 2025 | 49.6% | 33.5% | 15.2% | 1.6% | 0.07% |
| Jan 2026 | 50.4% | 33.3% | 13.6% | 2.5% | 0.11% |
| Feb 2026 | 47.4% | 36.6% | 13.1% | 2.8% | 0.11% |
| Mar 2026 | 45.1% | 38.4% | 13.9% | 2.6% | 0.09% |
| Apr 2026 | 44.4% | 38.3% | 14.4% | 2.8% | 0.09% |
| May 2026 | 43.2% | 40.7% | 13.4% | 2.5% | 0.08% |
| Jun 2026 | 41% | 37.3% | 19.5% | 2.1% | 0.05% |
| Jul 2026 | 41.5% | 38.3% | 17.9% | 2.2% | 0.07% |
| Aug 2026 | 44.1% | 37.7% | 16% | 2.1% | 0.09% |
| Sep 2026 | 42.2% | 38.9% | 16.6% | 2.3% | 0.1% |
How has the Adidas and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Adidas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among indoor soccer shoes brands in New Zealand moved from 37.7% to 38.9%, and its estimated monthly branded searches moved from 60.5K to 67K.
- Across the 12 months ending September 2026, Nike’s share of searches among indoor soccer shoes brands in New Zealand moved from 46.2% to 42.2%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
How did search popularity change for New Zealand indoor soccer shoes brands in September 2026?
2 changes
In September 2026, Adidas gained share of searches among indoor soccer shoes brands in New Zealand, from 37.7% to 38.9%.
In September 2026, Nike lost share of searches among indoor soccer shoes brands in New Zealand, from 44.1% to 42.2%.
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adidas
15 branded search terms
- adidas
- adidas adizero
- adidas campus
- adidas gazelle
- adidas jacket
- adidas logos
- adidas originals
- adidas outlets
- adidas predator
- adidas samba
- adidas samba og
- adidas slides
- adidas spezial
- adidas superstar
- adidas trackpants
Nike
13 branded search terms
- nike
- nike air max
- nike airforce
- nike backpacks
- nike dunks
- nike hoodie
- nike metcons
- nike pegasus
- nike pro
- nike shorts
- nike shox
- nike socks
- nike tn
Other head-to-heads among indoor soccer shoes brands
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