Mizuno vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than Mizuno among indoor soccer shoes brands in New Zealand. Nike had about 72,700 branded searches, while Mizuno had 3,890. Nike made up 42.2% of all indoor soccer shoes brand searches we track, and Mizuno accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about indoor soccer shoes brands, Mizuno appeared in three of the four answers and Nike in two. Nike was mentioned before Mizuno in two out of three answers that named either.
Who do people search for more?
Nike, about 19 searches for every 1 for Mizuno
Who does AI mention more?
Mizuno, mentioned in 3 of 4 answers, Nike in 2
Who does AI recommend more?
Nike, named ahead of Mizuno in 2 of 3 answers
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Top indoor soccer shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mizuno was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Nike was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Nike was listed before Mizuno in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Joma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Puma1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about indoor soccer shoes brands
4 answers
Asked ChatGPT
“Which indoor soccer shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best indoor soccer shoes brands in New Zealand?”
Asked ChatGPT
“What's the best indoor soccer shoes brand in New Zealand for court grip?”
Searched Google, AI Overview
“indoor soccer shoes nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“futsal shoes nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Mizuno or Nike more popular in search?
This chart shows how often people search Google for Mizuno and Nike by name. Each line represents a brand's share of searches for all five indoor soccer shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Mizuno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Puma | Mizuno | Joma |
|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.7% | 14.1% | 2% | 0.09% |
| Nov 2025 | 47.8% | 38.3% | 12.4% | 1.5% | 0.07% |
| Dec 2025 | 49.6% | 33.5% | 15.2% | 1.6% | 0.07% |
| Jan 2026 | 50.4% | 33.3% | 13.6% | 2.5% | 0.11% |
| Feb 2026 | 47.4% | 36.6% | 13.1% | 2.8% | 0.11% |
| Mar 2026 | 45.1% | 38.4% | 13.9% | 2.6% | 0.09% |
| Apr 2026 | 44.4% | 38.3% | 14.4% | 2.8% | 0.09% |
| May 2026 | 43.2% | 40.7% | 13.4% | 2.5% | 0.08% |
| Jun 2026 | 41% | 37.3% | 19.5% | 2.1% | 0.05% |
| Jul 2026 | 41.5% | 38.3% | 17.9% | 2.2% | 0.07% |
| Aug 2026 | 44.1% | 37.7% | 16% | 2.1% | 0.09% |
| Sep 2026 | 42.2% | 38.9% | 16.6% | 2.3% | 0.1% |
How has the Mizuno and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Mizuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mizuno’s share of searches among indoor soccer shoes brands in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 3.2K to 3.9K.
- Across the 12 months ending September 2026, Nike’s share of searches among indoor soccer shoes brands in New Zealand moved from 46.2% to 42.2%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
How did search popularity change for New Zealand indoor soccer shoes brands in September 2026?
2 changes
In September 2026, Nike lost share of searches among indoor soccer shoes brands in New Zealand, from 44.1% to 42.2%.
Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.
How are branded searches counted?
24 search terms
Brandwave collects information about searches that people make online using Mizuno’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mizuno
11 branded search terms
- mizuno
- mizuno alpha
- mizuno inspire
- mizuno irons
- mizuno jp
- mizuno jpx
- mizuno morelia
- mizuno morelia neo
- mizuno putter
- mizuno waves
- mizuno wedges
Nike
13 branded search terms
- nike
- nike air max
- nike airforce
- nike backpacks
- nike dunks
- nike hoodie
- nike metcons
- nike pegasus
- nike pro
- nike shorts
- nike shox
- nike socks
- nike tn
Other head-to-heads among indoor soccer shoes brands
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