How popular isMizuno in search?
In August 2026, there were an estimated 6.2K branded searches for Mizuno in New Zealand which is up 28.4% over the last 11 months. Mizuno holds 5.2% estimated Share of Search among New Zealand running shoe brands and is ranked 4th of 6 competitors for search popularity.
Follow Mizuno and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which running shoe brands compete with Mizuno?
Share of Search by month for ASICS, HOKA, On, Mizuno, Saucony, Brooks. The figures are in the table below the chart.
View monthly share of search table
| Month | ASICS | HOKA | On | Mizuno | Saucony | Brooks |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 23.5% | 7.3% | 4.7% | 4.8% | 2.3% |
| Nov 2025 | 57.2% | 25.1% | 6.8% | 4% | 4.5% | 2.3% |
| Dec 2025 | 55.7% | 26.7% | 7.1% | 4.3% | 3.8% | 2.4% |
| Jan 2026 | 58.2% | 23.5% | 6.7% | 4.9% | 4.3% | 2.4% |
| Feb 2026 | 60.2% | 22.9% | 5.9% | 5.1% | 3.6% | 2.3% |
| Mar 2026 | 59.8% | 21.9% | 6.5% | 6% | 3.7% | 2.2% |
| Apr 2026 | 56.9% | 23.1% | 7.3% | 6.2% | 4.1% | 2.3% |
| May 2026 | 59.1% | 20.5% | 7.9% | 5.5% | 4% | 3.1% |
| Jun 2026 | 57.5% | 21.2% | 9.2% | 5.6% | 3.8% | 2.7% |
| Jul 2026 | 60.7% | 21.1% | 6.6% | 5.3% | 3.5% | 2.9% |
| Aug 2026 | 60.9% | 21% | 6.5% | 5.2% | 3.7% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.9% | 73K | +3% | +0.2 points | |
| 2, held 2nd | 21% | 25.2K | +2.5% | 0 points | |
| 3, held 3rd | 6.5% | 7.8K | +1.6% | -0.1 points | |
| 4, held 4th | 5.2% | 6.2K | 0% | -0.1 points | |
| 5, held 5th | 3.7% | 4.5K | +10.9% | +0.3 points | |
| 6, held 6th | 2.6% | 3.1K | -6.3% | -0.2 points |
1.
ASICS60.9%
held 1st · 73K estimated branded searches · +3% vs prior month · +0.2 points
2.
HOKA21%
held 2nd · 25.2K estimated branded searches · +2.5% vs prior month · 0 points
3.
On6.5%
held 3rd · 7.8K estimated branded searches · +1.6% vs prior month · -0.1 points
4.
Mizuno5.2%
held 4th · 6.2K estimated branded searches · 0% vs prior month · -0.1 points
5.
Saucony3.7%
held 5th · 4.5K estimated branded searches · +10.9% vs prior month · +0.3 points
6.
Brooks
2.6%
held 6th · 3.1K estimated branded searches · -6.3% vs prior month · -0.2 points
Compare search popularity between Mizuno and its closest rivals
How has branded search demand for Mizuno changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mizuno in New Zealand rose from 4.9K to 6.2K.
- Across the 11 months ending August 2026, Mizuno’s estimated Share of Search among running shoe brands in New Zealand peaked at 6.2% in April 2026 and was lowest at 4% in November 2025.
- Across the 11 months ending August 2026, Mizuno rose from 5th to 4th among running shoe brands in New Zealand.
How did search popularity change for New Zealand running shoe brands in August 2026?
3 changes
Estimated monthly branded searches for Brooks in New Zealand rose 35.5% over 11 measured months, from 2.3K to 3.1K in August 2026.
Estimated monthly branded searches for Mizuno in New Zealand rose 28.4% over 11 measured months, from 4.9K to 6.2K in August 2026.
Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026.
How is Mizuno measured?
Brandwave collects information about searches that people make online using Mizuno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- mizuno
- mizuno alpha
- mizuno inspire
- mizuno irons
- mizuno jp
- mizuno jpx
- mizuno knee pads
- mizuno morelia
- mizuno morelia neo
- mizuno near me
- mizuno netball shoes
- mizuno nz
- mizuno online
- mizuno putter
- mizuno running shoes
- mizuno shoes
- mizuno trainers
- mizuno waves
- mizuno wedges
Do you work for Mizuno? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mizuno your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.