How popular isSaucony in search?
In August 2026, there were an estimated 4.5K branded searches for Saucony in New Zealand which is down 9.5% over the last 11 months. Saucony holds 3.7% estimated Share of Search among New Zealand running shoe brands and is ranked 5th of 6 competitors for search popularity.
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Which running shoe brands compete with Saucony?
Share of Search by month for ASICS, HOKA, On, Mizuno, Saucony, Brooks. The figures are in the table below the chart.
View monthly share of search table
| Month | ASICS | HOKA | On | Mizuno | Saucony | Brooks |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 23.5% | 7.3% | 4.7% | 4.8% | 2.3% |
| Nov 2025 | 57.2% | 25.1% | 6.8% | 4% | 4.5% | 2.3% |
| Dec 2025 | 55.7% | 26.7% | 7.1% | 4.3% | 3.8% | 2.4% |
| Jan 2026 | 58.2% | 23.5% | 6.7% | 4.9% | 4.3% | 2.4% |
| Feb 2026 | 60.2% | 22.9% | 5.9% | 5.1% | 3.6% | 2.3% |
| Mar 2026 | 59.8% | 21.9% | 6.5% | 6% | 3.7% | 2.2% |
| Apr 2026 | 56.9% | 23.1% | 7.3% | 6.2% | 4.1% | 2.3% |
| May 2026 | 59.1% | 20.5% | 7.9% | 5.5% | 4% | 3.1% |
| Jun 2026 | 57.5% | 21.2% | 9.2% | 5.6% | 3.8% | 2.7% |
| Jul 2026 | 60.7% | 21.1% | 6.6% | 5.3% | 3.5% | 2.9% |
| Aug 2026 | 60.9% | 21% | 6.5% | 5.2% | 3.7% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.9% | 73K | +3% | +0.2 points | |
| 2, held 2nd | 21% | 25.2K | +2.5% | 0 points | |
| 3, held 3rd | 6.5% | 7.8K | +1.6% | -0.1 points | |
| 4, held 4th | 5.2% | 6.2K | 0% | -0.1 points | |
| 5, held 5th | 3.7% | 4.5K | +10.9% | +0.3 points | |
| 6, held 6th | 2.6% | 3.1K | -6.3% | -0.2 points |
1.
ASICS60.9%
held 1st · 73K estimated branded searches · +3% vs prior month · +0.2 points
2.
HOKA21%
held 2nd · 25.2K estimated branded searches · +2.5% vs prior month · 0 points
3.
On6.5%
held 3rd · 7.8K estimated branded searches · +1.6% vs prior month · -0.1 points
4.
Mizuno5.2%
held 4th · 6.2K estimated branded searches · 0% vs prior month · -0.1 points
5.
Saucony3.7%
held 5th · 4.5K estimated branded searches · +10.9% vs prior month · +0.3 points
6.
Brooks
2.6%
held 6th · 3.1K estimated branded searches · -6.3% vs prior month · -0.2 points
Compare search popularity between Saucony and its closest rivals
How has branded search demand for Saucony changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Saucony in New Zealand fell from 4.9K to 4.5K.
- Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands in New Zealand decreased from 4.8% to 3.7%.
- Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands in New Zealand peaked at 4.8% in October 2025 and was lowest at 3.5% in July 2026.
- Across the 11 months ending August 2026, Saucony fell from 4th to 5th among running shoe brands in New Zealand.
How did search popularity change for New Zealand running shoe brands in August 2026?
3 changes
Estimated monthly branded searches for Brooks in New Zealand rose 35.5% over 11 measured months, from 2.3K to 3.1K in August 2026.
Estimated monthly branded searches for Mizuno in New Zealand rose 28.4% over 11 measured months, from 4.9K to 6.2K in August 2026.
Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026.
How is Saucony measured?
Brandwave collects information about searches that people make online using Saucony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- saucony
- saucony azura
- saucony com
- saucony endorphin
- saucony endorphin pro
- saucony endorphin pro 4
- saucony endorphin speed
- saucony endorphin speed 4
- saucony guide
- saucony gym shoes
- saucony hurricane
- saucony kinvara
- saucony near me
- saucony nz
- saucony online
- saucony peregrine
- saucony ride
- saucony shoes
- saucony tempus
- saucony tempus 2
- saucony trail shoes
- saucony trainers
Do you work for Saucony? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Saucony your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.