HOKA vs Saucony:Which is more popular by branded search in New Zealand?
In August 2026, HOKA had more branded searches than Saucony among running shoe brands in New Zealand. HOKA was estimated to have 25.2K branded searches compared to Saucony’s 4.5K, and held a 21% Share of Search versus Saucony’s 3.7%.
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Which is more popular in search, HOKA or Saucony?
Compare the running shoe brands New Zealand runners buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HOKA, Saucony. The figures are in the table below the chart.
View monthly share of search table
| Month | ASICS | HOKA | On | Mizuno | Saucony | Brooks |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 23.5% | 7.3% | 4.7% | 4.8% | 2.3% |
| Nov 2025 | 57.2% | 25.1% | 6.8% | 4% | 4.5% | 2.3% |
| Dec 2025 | 55.7% | 26.7% | 7.1% | 4.3% | 3.8% | 2.4% |
| Jan 2026 | 58.2% | 23.5% | 6.7% | 4.9% | 4.3% | 2.4% |
| Feb 2026 | 60.2% | 22.9% | 5.9% | 5.1% | 3.6% | 2.3% |
| Mar 2026 | 59.8% | 21.9% | 6.5% | 6% | 3.7% | 2.2% |
| Apr 2026 | 56.9% | 23.1% | 7.3% | 6.2% | 4.1% | 2.3% |
| May 2026 | 59.1% | 20.5% | 7.9% | 5.5% | 4% | 3.1% |
| Jun 2026 | 57.5% | 21.2% | 9.2% | 5.6% | 3.8% | 2.7% |
| Jul 2026 | 60.7% | 21.1% | 6.6% | 5.3% | 3.5% | 2.9% |
| Aug 2026 | 60.9% | 21% | 6.5% | 5.2% | 3.7% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the HOKA and Saucony comparison changed over the last 12 months?
3 findings
- HOKA was ahead of Saucony in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand moved from 23.5% to 21%, and its estimated monthly branded searches moved from 24.1K to 25.2K.
- Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands in New Zealand moved from 4.8% to 3.7%, and its estimated monthly branded searches moved from 4.9K to 4.5K.
How did search popularity change for New Zealand running shoe brands in August 2026?
0 changes
Neither HOKA nor Saucony moved beyond provider rounding among running shoe brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HOKA’s and Saucony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HOKA
17 branded search terms
- hoka
- hoka bondi
- hoka bondi 9
- hoka clifton
- hoka clifton 9
- hoka com
- hoka gym shoes
- hoka mach 6
- hoka near me
- hoka new zealand
- hoka nz
- hoka online
- hoka shoes
- hoka speedgoat
- hoka speedgoat 6
- hoka trainers
- red hoka
Saucony
22 branded search terms
- saucony
- saucony azura
- saucony com
- saucony endorphin
- saucony endorphin pro
- saucony endorphin pro 4
- saucony endorphin speed
- saucony endorphin speed 4
- saucony guide
- saucony gym shoes
- saucony hurricane
- saucony kinvara
- saucony near me
- saucony nz
- saucony online
- saucony peregrine
- saucony ride
- saucony shoes
- saucony tempus
- saucony tempus 2
- saucony trail shoes
- saucony trainers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.