Brandwave

How popular isHOKA in search?

In August 2026, there were an estimated 25.2K branded searches for HOKA in New Zealand which held steady over the last 11 months. HOKA holds 21% estimated Share of Search among New Zealand running shoe brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. ASICS60.9%
  2. HOKA21%
  3. On6.5%
  4. Mizuno5.2%
  5. Saucony3.7%
  6. Brooks2.6%
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Which running shoe brands compete with HOKA?

HOKA against running shoe brands in New Zealand, by month

Share of Search by month for ASICS, HOKA, On, Mizuno, Saucony, Brooks. The figures are in the table below the chart.

View monthly share of search table
MonthASICSHOKAOnMizunoSauconyBrooks
Oct 202557.3%23.5%7.3%4.7%4.8%2.3%
Nov 202557.2%25.1%6.8%4%4.5%2.3%
Dec 202555.7%26.7%7.1%4.3%3.8%2.4%
Jan 202658.2%23.5%6.7%4.9%4.3%2.4%
Feb 202660.2%22.9%5.9%5.1%3.6%2.3%
Mar 202659.8%21.9%6.5%6%3.7%2.2%
Apr 202656.9%23.1%7.3%6.2%4.1%2.3%
May 202659.1%20.5%7.9%5.5%4%3.1%
Jun 202657.5%21.2%9.2%5.6%3.8%2.7%
Jul 202660.7%21.1%6.6%5.3%3.5%2.9%
Aug 202660.9%21%6.5%5.2%3.7%2.6%
Sep 2026——————

  1. 1.ASICS

    60.9%

    held 1st · 73K estimated branded searches · +3% vs prior month · +0.2 points

  2. 2.HOKA

    21%

    held 2nd · 25.2K estimated branded searches · +2.5% vs prior month · 0 points

  3. 3.On

    6.5%

    held 3rd · 7.8K estimated branded searches · +1.6% vs prior month · -0.1 points

  4. 4.Mizuno

    5.2%

    held 4th · 6.2K estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.Saucony

    3.7%

    held 5th · 4.5K estimated branded searches · +10.9% vs prior month · +0.3 points

  6. 6.Brooks

    2.6%

    held 6th · 3.1K estimated branded searches · -6.3% vs prior month · -0.2 points

Compare search popularity between HOKA and its closest rivals

How has branded search demand for HOKA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HOKA in New Zealand held steady, from 24.1K to 25.2K.
  • Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand decreased from 23.5% to 21%.
  • Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand peaked at 26.7% in December 2025 and was lowest at 20.5% in May 2026.

How did search popularity change for New Zealand running shoe brands in August 2026?

  1. Estimated monthly branded searches for Brooks in New Zealand rose 35.5% over 11 measured months, from 2.3K to 3.1K in August 2026.

  2. Estimated monthly branded searches for Mizuno in New Zealand rose 28.4% over 11 measured months, from 4.9K to 6.2K in August 2026.

  3. Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026.

How is HOKA measured?

Brandwave collects information about searches that people make online using HOKA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • hoka
  • hoka bondi
  • hoka bondi 9
  • hoka clifton
  • hoka clifton 9
  • hoka com
  • hoka gym shoes
  • hoka mach 6
  • hoka near me
  • hoka new zealand
  • hoka nz
  • hoka online
  • hoka shoes
  • hoka speedgoat
  • hoka speedgoat 6
  • hoka trainers
  • red hoka

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How the Brand Demand Index is measured

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