HOKA vs On:Which is more popular by branded search in New Zealand?
In August 2026, HOKA had more branded searches than On among running shoe brands in New Zealand. HOKA was estimated to have 25.2K branded searches compared to On’s 7.8K, and held a 21% Share of Search versus On’s 6.5%.
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Which is more popular in search, HOKA or On?
Compare the running shoe brands New Zealand runners buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HOKA, On. The figures are in the table below the chart.
View monthly share of search table
| Month | ASICS | HOKA | On | Mizuno | Saucony | Brooks |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 23.5% | 7.3% | 4.7% | 4.8% | 2.3% |
| Nov 2025 | 57.2% | 25.1% | 6.8% | 4% | 4.5% | 2.3% |
| Dec 2025 | 55.7% | 26.7% | 7.1% | 4.3% | 3.8% | 2.4% |
| Jan 2026 | 58.2% | 23.5% | 6.7% | 4.9% | 4.3% | 2.4% |
| Feb 2026 | 60.2% | 22.9% | 5.9% | 5.1% | 3.6% | 2.3% |
| Mar 2026 | 59.8% | 21.9% | 6.5% | 6% | 3.7% | 2.2% |
| Apr 2026 | 56.9% | 23.1% | 7.3% | 6.2% | 4.1% | 2.3% |
| May 2026 | 59.1% | 20.5% | 7.9% | 5.5% | 4% | 3.1% |
| Jun 2026 | 57.5% | 21.2% | 9.2% | 5.6% | 3.8% | 2.7% |
| Jul 2026 | 60.7% | 21.1% | 6.6% | 5.3% | 3.5% | 2.9% |
| Aug 2026 | 60.9% | 21% | 6.5% | 5.2% | 3.7% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the HOKA and On comparison changed over the last 12 months?
3 findings
- HOKA was ahead of On in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand moved from 23.5% to 21%, and its estimated monthly branded searches moved from 24.1K to 25.2K.
- Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands in New Zealand moved from 7.3% to 6.5%, and its estimated monthly branded searches moved from 7.5K to 7.8K.
How did search popularity change for New Zealand running shoe brands in August 2026?
0 changes
Neither HOKA nor On moved beyond provider rounding among running shoe brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HOKA’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HOKA
17 branded search terms
- hoka
- hoka bondi
- hoka bondi 9
- hoka clifton
- hoka clifton 9
- hoka com
- hoka gym shoes
- hoka mach 6
- hoka near me
- hoka new zealand
- hoka nz
- hoka online
- hoka shoes
- hoka speedgoat
- hoka speedgoat 6
- hoka trainers
- red hoka
On
10 branded search terms
- men on running
- on cloud running shoes
- on cloud shoes
- on cloud womens shoes
- on running
- on running cloudmonster
- on running sale
- on running shoes
- on running store
- on shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.