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Running shoe brands in New Zealand:Which brands are most popular in search?

In August 2026, ASICS was the most searched among running shoe brands in New Zealand, with an estimated 73K branded searches and 60.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. ASICS60.9%
  2. HOKA21%
  3. On6.5%
  4. Mizuno5.2%
  5. Saucony3.7%
  6. Brooks2.6%

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Share of SearchLeaderboard

Compare the running shoe brands New Zealand runners buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among running shoe brands in New Zealand, by month

Share of Search by month for ASICS, HOKA, On, Mizuno, Saucony, Brooks. The figures are in the table below the chart.

View monthly share of search table
MonthASICSHOKAOnMizunoSauconyBrooks
Oct 202557.3%23.5%7.3%4.7%4.8%2.3%
Nov 202557.2%25.1%6.8%4%4.5%2.3%
Dec 202555.7%26.7%7.1%4.3%3.8%2.4%
Jan 202658.2%23.5%6.7%4.9%4.3%2.4%
Feb 202660.2%22.9%5.9%5.1%3.6%2.3%
Mar 202659.8%21.9%6.5%6%3.7%2.2%
Apr 202656.9%23.1%7.3%6.2%4.1%2.3%
May 202659.1%20.5%7.9%5.5%4%3.1%
Jun 202657.5%21.2%9.2%5.6%3.8%2.7%
Jul 202660.7%21.1%6.6%5.3%3.5%2.9%
Aug 202660.9%21%6.5%5.2%3.7%2.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.ASICS

    60.9%

    held 1st · 73K estimated branded searches · +3% vs prior month · +0.2 points

  2. 2.HOKA

    21%

    held 2nd · 25.2K estimated branded searches · +2.5% vs prior month · 0 points

  3. 3.On

    6.5%

    held 3rd · 7.8K estimated branded searches · +1.6% vs prior month · -0.1 points

  4. 4.Mizuno

    5.2%

    held 4th · 6.2K estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.Saucony

    3.7%

    held 5th · 4.5K estimated branded searches · +10.9% vs prior month · +0.3 points

  6. 6.Brooks

    2.6%

    held 6th · 3.1K estimated branded searches · -6.3% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among running shoe brands in New Zealand?

In August 2026, ASICS was the most searched among running shoe brands in New Zealand, with an estimated 73K branded searches and 60.9% estimated Share of Search within this set. HOKA is in 2nd place, 39.9 percentage points behind at 21% Share of Search.

New Zealand running shoe brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ASICS57.3% → 60.9%60.9%Aug 202655.7%Dec 20251st
HOKA23.5% → 21%26.7%Dec 202520.5%May 20262nd
On7.3% → 6.5%9.2%Jun 20265.9%Feb 20263rd
Mizuno4.7% → 5.2%6.2%Apr 20264%Nov 20255th → 4th
Saucony4.8% → 3.7%4.8%Oct 20253.5%Jul 20264th → 5th
Brooks2.3% → 2.6%3.1%May 20262.2%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands in New Zealand increased from 57.3% to 60.9%.
  • Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand decreased from 23.5% to 21%.
  • Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands in New Zealand decreased from 7.3% to 6.5%.
  • Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands in New Zealand decreased from 4.8% to 3.7%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands in New Zealand peaked at 60.9% in August 2026 and was lowest at 55.7% in December 2025.
  • Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand peaked at 26.7% in December 2025 and was lowest at 20.5% in May 2026.
  • Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands in New Zealand peaked at 9.2% in June 2026 and was lowest at 5.9% in February 2026.
  • Across the 11 months ending August 2026, Mizuno’s estimated Share of Search among running shoe brands in New Zealand peaked at 6.2% in April 2026 and was lowest at 4% in November 2025.
  • Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands in New Zealand peaked at 4.8% in October 2025 and was lowest at 3.5% in July 2026.
  • Across the 11 months ending August 2026, Mizuno rose from 5th to 4th among running shoe brands in New Zealand.
  • Across the 11 months ending August 2026, Saucony fell from 4th to 5th among running shoe brands in New Zealand.
  • Across the 11 months ending August 2026, Brooks held steady: its estimated Share of Search among running shoe brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand running shoe brands in August 2026?

  1. Estimated monthly branded searches for Brooks in New Zealand rose 35.5% over 11 measured months, from 2.3K to 3.1K in August 2026.

  2. Estimated monthly branded searches for Mizuno in New Zealand rose 28.4% over 11 measured months, from 4.9K to 6.2K in August 2026.

  3. Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026.

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