Brandwave

How popular isOn in search?

In August 2026, there were an estimated 7.8K branded searches for On in New Zealand which held steady over the last 11 months. On holds 6.5% estimated Share of Search among New Zealand running shoe brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. ASICS60.9%
  2. HOKA21%
  3. On6.5%
  4. Mizuno5.2%
  5. Saucony3.7%
  6. Brooks2.6%
On website (opens in a new tab)

Follow On and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which running shoe brands compete with On?

On against running shoe brands in New Zealand, by month

Share of Search by month for ASICS, HOKA, On, Mizuno, Saucony, Brooks. The figures are in the table below the chart.

View monthly share of search table
MonthASICSHOKAOnMizunoSauconyBrooks
Oct 202557.3%23.5%7.3%4.7%4.8%2.3%
Nov 202557.2%25.1%6.8%4%4.5%2.3%
Dec 202555.7%26.7%7.1%4.3%3.8%2.4%
Jan 202658.2%23.5%6.7%4.9%4.3%2.4%
Feb 202660.2%22.9%5.9%5.1%3.6%2.3%
Mar 202659.8%21.9%6.5%6%3.7%2.2%
Apr 202656.9%23.1%7.3%6.2%4.1%2.3%
May 202659.1%20.5%7.9%5.5%4%3.1%
Jun 202657.5%21.2%9.2%5.6%3.8%2.7%
Jul 202660.7%21.1%6.6%5.3%3.5%2.9%
Aug 202660.9%21%6.5%5.2%3.7%2.6%
Sep 2026——————

  1. 1.ASICS

    60.9%

    held 1st · 73K estimated branded searches · +3% vs prior month · +0.2 points

  2. 2.HOKA

    21%

    held 2nd · 25.2K estimated branded searches · +2.5% vs prior month · 0 points

  3. 3.On

    6.5%

    held 3rd · 7.8K estimated branded searches · +1.6% vs prior month · -0.1 points

  4. 4.Mizuno

    5.2%

    held 4th · 6.2K estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.Saucony

    3.7%

    held 5th · 4.5K estimated branded searches · +10.9% vs prior month · +0.3 points

  6. 6.Brooks

    2.6%

    held 6th · 3.1K estimated branded searches · -6.3% vs prior month · -0.2 points

Compare search popularity between On and its closest rivals

How has branded search demand for On changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for On in New Zealand held steady, from 7.5K to 7.8K.
  • Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands in New Zealand decreased from 7.3% to 6.5%.
  • Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands in New Zealand peaked at 9.2% in June 2026 and was lowest at 5.9% in February 2026.

How did search popularity change for New Zealand running shoe brands in August 2026?

  1. Estimated monthly branded searches for Brooks in New Zealand rose 35.5% over 11 measured months, from 2.3K to 3.1K in August 2026.

  2. Estimated monthly branded searches for Mizuno in New Zealand rose 28.4% over 11 measured months, from 4.9K to 6.2K in August 2026.

  3. Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026.

How is On measured?

Brandwave collects information about searches that people make online using On’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • men on running
  • on cloud running shoes
  • on cloud shoes
  • on cloud womens shoes
  • on running
  • on running cloudmonster
  • on running sale
  • on running shoes
  • on running store
  • on shoes

Do you work for On? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is On your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record