Brooks vs On:Which is more popular by branded search in New Zealand?
In August 2026, On had more branded searches than Brooks among running shoe brands in New Zealand. On was estimated to have 7.8K branded searches compared to Brooks’ 3.1K, and held a 6.5% Share of Search versus Brooks’ 2.6%.
Follow Brooks vs On and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brooks or On?
Compare the running shoe brands New Zealand runners buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for On, Brooks. The figures are in the table below the chart.
View monthly share of search table
| Month | ASICS | HOKA | On | Mizuno | Saucony | Brooks |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 23.5% | 7.3% | 4.7% | 4.8% | 2.3% |
| Nov 2025 | 57.2% | 25.1% | 6.8% | 4% | 4.5% | 2.3% |
| Dec 2025 | 55.7% | 26.7% | 7.1% | 4.3% | 3.8% | 2.4% |
| Jan 2026 | 58.2% | 23.5% | 6.7% | 4.9% | 4.3% | 2.4% |
| Feb 2026 | 60.2% | 22.9% | 5.9% | 5.1% | 3.6% | 2.3% |
| Mar 2026 | 59.8% | 21.9% | 6.5% | 6% | 3.7% | 2.2% |
| Apr 2026 | 56.9% | 23.1% | 7.3% | 6.2% | 4.1% | 2.3% |
| May 2026 | 59.1% | 20.5% | 7.9% | 5.5% | 4% | 3.1% |
| Jun 2026 | 57.5% | 21.2% | 9.2% | 5.6% | 3.8% | 2.7% |
| Jul 2026 | 60.7% | 21.1% | 6.6% | 5.3% | 3.5% | 2.9% |
| Aug 2026 | 60.9% | 21% | 6.5% | 5.2% | 3.7% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brooks and On comparison changed over the last 12 months?
3 findings
- On was ahead of Brooks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among running shoe brands in New Zealand moved from 2.3% to 2.6%, and its estimated monthly branded searches moved from 2.3K to 3.1K.
- Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands in New Zealand moved from 7.3% to 6.5%, and its estimated monthly branded searches moved from 7.5K to 7.8K.
How did search popularity change for New Zealand running shoe brands in August 2026?
1 change
Estimated monthly branded searches for Brooks in New Zealand rose 35.5% over 11 measured months, from 2.3K to 3.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brooks’ and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooks
9 branded search terms
- brooks glycerin shoes
- brooks running
- brooks running adrenaline
- brooks running shoes
- brooks shoes
- brooks shoes mens
- brooks shoes women
- brooks trail running shoes
- brooks trainers
On
10 branded search terms
- men on running
- on cloud running shoes
- on cloud shoes
- on cloud womens shoes
- on running
- on running cloudmonster
- on running sale
- on running shoes
- on running store
- on shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.