Brandwave

How popular isASICS in search?

In August 2026, there were an estimated 73K branded searches for ASICS in New Zealand which is up 24.1% over the last 11 months. ASICS holds 60.9% estimated Share of Search among New Zealand running shoe brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. ASICS60.9%
  2. HOKA21%
  3. On6.5%
  4. Mizuno5.2%
  5. Saucony3.7%
  6. Brooks2.6%
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Which running shoe brands compete with ASICS?

ASICS against running shoe brands in New Zealand, by month

Share of Search by month for ASICS, HOKA, On, Mizuno, Saucony, Brooks. The figures are in the table below the chart.

View monthly share of search table
MonthASICSHOKAOnMizunoSauconyBrooks
Oct 202557.3%23.5%7.3%4.7%4.8%2.3%
Nov 202557.2%25.1%6.8%4%4.5%2.3%
Dec 202555.7%26.7%7.1%4.3%3.8%2.4%
Jan 202658.2%23.5%6.7%4.9%4.3%2.4%
Feb 202660.2%22.9%5.9%5.1%3.6%2.3%
Mar 202659.8%21.9%6.5%6%3.7%2.2%
Apr 202656.9%23.1%7.3%6.2%4.1%2.3%
May 202659.1%20.5%7.9%5.5%4%3.1%
Jun 202657.5%21.2%9.2%5.6%3.8%2.7%
Jul 202660.7%21.1%6.6%5.3%3.5%2.9%
Aug 202660.9%21%6.5%5.2%3.7%2.6%
Sep 2026——————

  1. 1.ASICS

    60.9%

    held 1st · 73K estimated branded searches · +3% vs prior month · +0.2 points

  2. 2.HOKA

    21%

    held 2nd · 25.2K estimated branded searches · +2.5% vs prior month · 0 points

  3. 3.On

    6.5%

    held 3rd · 7.8K estimated branded searches · +1.6% vs prior month · -0.1 points

  4. 4.Mizuno

    5.2%

    held 4th · 6.2K estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.Saucony

    3.7%

    held 5th · 4.5K estimated branded searches · +10.9% vs prior month · +0.3 points

  6. 6.Brooks

    2.6%

    held 6th · 3.1K estimated branded searches · -6.3% vs prior month · -0.2 points

Compare search popularity between ASICS and its closest rivals

How has branded search demand for ASICS changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ASICS in New Zealand rose from 58.8K to 73K.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands in New Zealand increased from 57.3% to 60.9%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands in New Zealand peaked at 60.9% in August 2026 and was lowest at 55.7% in December 2025.

How did search popularity change for New Zealand running shoe brands in August 2026?

  1. Estimated monthly branded searches for Brooks in New Zealand rose 35.5% over 11 measured months, from 2.3K to 3.1K in August 2026.

  2. Estimated monthly branded searches for Mizuno in New Zealand rose 28.4% over 11 measured months, from 4.9K to 6.2K in August 2026.

  3. Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026.

Which sneaker brands compete with ASICS?

ASICS against sneaker brands in New Zealand, by month

Share of Search by month for Nike, Adidas, New Balance, ASICS, Skechers, Puma, Converse, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalanceASICSSkechersPumaConverseReebokVansAllbirds
Oct 202523.2%19.5%15.2%11.9%11.4%7.9%4.8%2.3%1.9%1.9%
Nov 202524.1%20.3%14.2%10.9%12.6%7%4.3%2.1%1.7%2.8%
Dec 202526.3%18.7%14.5%10.7%11.3%8.6%4.6%2.1%1.6%1.6%
Jan 202625.3%16.9%15.4%14.1%11.1%7.3%4.2%2.4%1.6%1.8%
Feb 202623.2%18.4%15.5%15.5%10.6%7%4.1%2.2%1.5%2%
Mar 202622.5%19.5%14.8%13.2%10.4%7.3%4.1%2.2%1.5%4.6%
Apr 202621%18.2%14.6%12.3%10.2%7.1%4%2%1.5%9.1%
May 202621.6%21.1%17.2%12.8%10.1%7%4.2%2.2%1.5%2.4%
Jun 202621.3%19.3%18.3%11.8%8.9%10.4%4%2.2%1.5%2.3%
Jul 202622.8%20.2%16.3%13%8.7%9.2%4.1%2.3%1.5%1.9%
Aug 202623.3%19.4%15.9%13.2%10%8.1%4.3%2.3%1.8%1.6%
Sep 2026——————————

  1. 1.Nike

    23.3%

    held 1st · 129K estimated branded searches · +4% vs prior month · +0.5 points

  2. 2.Adidas

    19.4%

    held 2nd · 107K estimated branded searches · -2% vs prior month · -0.7 points

  3. 3.New Balance

    15.9%

    held 3rd · 87.8K estimated branded searches · -0.4% vs prior month · -0.3 points

  4. 4.ASICS

    13.2%

    held 4th · 73K estimated branded searches · +3% vs prior month · +0.2 points

  5. 5.Skechers

    10%

    moved from 6th to 5th · 55.2K estimated branded searches · +17.5% vs prior month · +1.4 points

  6. 6.Puma

    8.1%

    moved from 5th to 6th · 44.4K estimated branded searches · -11.6% vs prior month · -1.2 points

  7. 7.Converse

    4.3%

    held 7th · 23.6K estimated branded searches · +6.8% vs prior month · +0.2 points

  8. 8.Reebok

    2.3%

    held 8th · 12.7K estimated branded searches · +1.4% vs prior month · 0 points

  9. 9.Vans

    1.8%

    moved from 10th to 9th · 10.1K estimated branded searches · +20% vs prior month · +0.3 points

  10. 10.Allbirds

    1.6%

    moved from 9th to 10th · 8.8K estimated branded searches · -14.7% vs prior month · -0.3 points

Compare search popularity between ASICS and its closest rivals

How has branded search demand for ASICS changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among sneaker brands in New Zealand increased from 11.9% to 13.2%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among sneaker brands in New Zealand peaked at 15.5% in February 2026 and was lowest at 10.7% in December 2025.

How did search popularity change for New Zealand sneaker brands in August 2026?

  1. In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.

  2. In August 2026, Nike gained estimated Share of Search among sneaker brands in New Zealand, from 22.8% to 23.3%.

  3. In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%.

  4. In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%.

  5. Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.

  6. In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.

How is ASICS measured?

Brandwave collects information about searches that people make online using ASICS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • asics
  • asics 1130 gel
  • asics com
  • asics g
  • asics gel kayano
  • asics gel nimbus
  • asics gt 2000
  • asics kayano
  • asics near me
  • asics novablast
  • asics nz
  • asics online
  • asics racing shoes
  • asics shoes
  • asics sneakers
  • asics superblast
  • asics trainers
  • kayano 14 asics

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