ASICS vs Brooks:Which is more popular by branded search in New Zealand?
In August 2026, ASICS had more branded searches than Brooks among running shoe brands in New Zealand. ASICS was estimated to have 73K branded searches compared to Brooks’ 3.1K, and held a 60.9% Share of Search versus Brooks’ 2.6%.
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Which is more popular in search, ASICS or Brooks?
Compare the running shoe brands New Zealand runners buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASICS, Brooks. The figures are in the table below the chart.
View monthly share of search table
| Month | ASICS | HOKA | On | Mizuno | Saucony | Brooks |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 23.5% | 7.3% | 4.7% | 4.8% | 2.3% |
| Nov 2025 | 57.2% | 25.1% | 6.8% | 4% | 4.5% | 2.3% |
| Dec 2025 | 55.7% | 26.7% | 7.1% | 4.3% | 3.8% | 2.4% |
| Jan 2026 | 58.2% | 23.5% | 6.7% | 4.9% | 4.3% | 2.4% |
| Feb 2026 | 60.2% | 22.9% | 5.9% | 5.1% | 3.6% | 2.3% |
| Mar 2026 | 59.8% | 21.9% | 6.5% | 6% | 3.7% | 2.2% |
| Apr 2026 | 56.9% | 23.1% | 7.3% | 6.2% | 4.1% | 2.3% |
| May 2026 | 59.1% | 20.5% | 7.9% | 5.5% | 4% | 3.1% |
| Jun 2026 | 57.5% | 21.2% | 9.2% | 5.6% | 3.8% | 2.7% |
| Jul 2026 | 60.7% | 21.1% | 6.6% | 5.3% | 3.5% | 2.9% |
| Aug 2026 | 60.9% | 21% | 6.5% | 5.2% | 3.7% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the ASICS and Brooks comparison changed over the last 12 months?
3 findings
- ASICS was ahead of Brooks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands in New Zealand moved from 57.3% to 60.9%, and its estimated monthly branded searches moved from 58.8K to 73K.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among running shoe brands in New Zealand moved from 2.3% to 2.6%, and its estimated monthly branded searches moved from 2.3K to 3.1K.
How did search popularity change for New Zealand running shoe brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using ASICS’s and Brooks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASICS
18 branded search terms
- asics
- asics 1130 gel
- asics com
- asics g
- asics gel kayano
- asics gel nimbus
- asics gt 2000
- asics kayano
- asics near me
- asics novablast
- asics nz
- asics online
- asics racing shoes
- asics shoes
- asics sneakers
- asics superblast
- asics trainers
- kayano 14 asics
Brooks
9 branded search terms
- brooks glycerin shoes
- brooks running
- brooks running adrenaline
- brooks running shoes
- brooks shoes
- brooks shoes mens
- brooks shoes women
- brooks trail running shoes
- brooks trainers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.