Brandwave

How popular isNew Balance in search?

In August 2026, there were an estimated 87.8K branded searches for New Balance in New Zealand which is up 17.1% over the last 11 months. New Balance holds 15.9% estimated Share of Search among New Zealand sneaker brands and is ranked 3rd of 10 competitors for search popularity.

Share of Search, August 2026
  1. Nike23.3%
  2. Adidas19.4%
  3. New Balance15.9%
  4. ASICS13.2%
  5. Skechers10%
  6. Puma8.1%
  7. Converse4.3%
  8. Reebok2.3%
  9. Vans1.8%
  10. Allbirds1.6%
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Which sneaker brands compete with New Balance?

New Balance against sneaker brands in New Zealand, by month

Share of Search by month for Nike, Adidas, New Balance, ASICS, Skechers, Puma, Converse, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalanceASICSSkechersPumaConverseReebokVansAllbirds
Oct 202523.2%19.5%15.2%11.9%11.4%7.9%4.8%2.3%1.9%1.9%
Nov 202524.1%20.3%14.2%10.9%12.6%7%4.3%2.1%1.7%2.8%
Dec 202526.3%18.7%14.5%10.7%11.3%8.6%4.6%2.1%1.6%1.6%
Jan 202625.3%16.9%15.4%14.1%11.1%7.3%4.2%2.4%1.6%1.8%
Feb 202623.2%18.4%15.5%15.5%10.6%7%4.1%2.2%1.5%2%
Mar 202622.5%19.5%14.8%13.2%10.4%7.3%4.1%2.2%1.5%4.6%
Apr 202621%18.2%14.6%12.3%10.2%7.1%4%2%1.5%9.1%
May 202621.6%21.1%17.2%12.8%10.1%7%4.2%2.2%1.5%2.4%
Jun 202621.3%19.3%18.3%11.8%8.9%10.4%4%2.2%1.5%2.3%
Jul 202622.8%20.2%16.3%13%8.7%9.2%4.1%2.3%1.5%1.9%
Aug 202623.3%19.4%15.9%13.2%10%8.1%4.3%2.3%1.8%1.6%
Sep 2026——————————

  1. 1.Nike

    23.3%

    held 1st · 129K estimated branded searches · +4% vs prior month · +0.5 points

  2. 2.Adidas

    19.4%

    held 2nd · 107K estimated branded searches · -2% vs prior month · -0.7 points

  3. 3.New Balance

    15.9%

    held 3rd · 87.8K estimated branded searches · -0.4% vs prior month · -0.3 points

  4. 4.ASICS

    13.2%

    held 4th · 73K estimated branded searches · +3% vs prior month · +0.2 points

  5. 5.Skechers

    10%

    moved from 6th to 5th · 55.2K estimated branded searches · +17.5% vs prior month · +1.4 points

  6. 6.Puma

    8.1%

    moved from 5th to 6th · 44.4K estimated branded searches · -11.6% vs prior month · -1.2 points

  7. 7.Converse

    4.3%

    held 7th · 23.6K estimated branded searches · +6.8% vs prior month · +0.2 points

  8. 8.Reebok

    2.3%

    held 8th · 12.7K estimated branded searches · +1.4% vs prior month · 0 points

  9. 9.Vans

    1.8%

    moved from 10th to 9th · 10.1K estimated branded searches · +20% vs prior month · +0.3 points

  10. 10.Allbirds

    1.6%

    moved from 9th to 10th · 8.8K estimated branded searches · -14.7% vs prior month · -0.3 points

Compare search popularity between New Balance and its closest rivals

How has branded search demand for New Balance changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for New Balance in New Zealand rose from 75K to 87.8K.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand increased from 15.2% to 15.9%.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand peaked at 18.3% in June 2026 and was lowest at 14.2% in November 2025.

How did search popularity change for New Zealand sneaker brands in August 2026?

  1. In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.

  2. In August 2026, Nike gained estimated Share of Search among sneaker brands in New Zealand, from 22.8% to 23.3%.

  3. In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%.

  4. In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%.

  5. Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.

  6. In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.

How is New Balance measured?

Brandwave collects information about searches that people make online using New Balance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • mens new balance shoes
  • new balance
  • new balance 1080
  • new balance 2002r
  • new balance 530
  • new balance 550
  • new balance 574
  • new balance 740
  • new balance 9060
  • new balance near me
  • new balance nz
  • new balance online
  • new balance outlets
  • new balance running shoes
  • new balance shoes
  • new balance sneakers
  • newbalance
  • newbalance 327
  • newbalance co nz
  • newbalance nz
  • newbalance shoes
  • newbalance sneakers

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How the Brand Demand Index is measured

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