New Balance vs Skechers:Which is more popular by branded search in New Zealand?
In August 2026, New Balance had more branded searches than Skechers among sneaker brands in New Zealand. New Balance was estimated to have 87.8K branded searches compared to Skechers’ 55.2K, and held a 15.9% Share of Search versus Skechers’ 10%.
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Which is more popular in search, New Balance or Skechers?
Compare the sneaker brands New Zealanders buy for everyday wear and sport. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Balance, Skechers. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Skechers | Puma | Converse | Reebok | Vans | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 19.5% | 15.2% | 11.9% | 11.4% | 7.9% | 4.8% | 2.3% | 1.9% | 1.9% |
| Nov 2025 | 24.1% | 20.3% | 14.2% | 10.9% | 12.6% | 7% | 4.3% | 2.1% | 1.7% | 2.8% |
| Dec 2025 | 26.3% | 18.7% | 14.5% | 10.7% | 11.3% | 8.6% | 4.6% | 2.1% | 1.6% | 1.6% |
| Jan 2026 | 25.3% | 16.9% | 15.4% | 14.1% | 11.1% | 7.3% | 4.2% | 2.4% | 1.6% | 1.8% |
| Feb 2026 | 23.2% | 18.4% | 15.5% | 15.5% | 10.6% | 7% | 4.1% | 2.2% | 1.5% | 2% |
| Mar 2026 | 22.5% | 19.5% | 14.8% | 13.2% | 10.4% | 7.3% | 4.1% | 2.2% | 1.5% | 4.6% |
| Apr 2026 | 21% | 18.2% | 14.6% | 12.3% | 10.2% | 7.1% | 4% | 2% | 1.5% | 9.1% |
| May 2026 | 21.6% | 21.1% | 17.2% | 12.8% | 10.1% | 7% | 4.2% | 2.2% | 1.5% | 2.4% |
| Jun 2026 | 21.3% | 19.3% | 18.3% | 11.8% | 8.9% | 10.4% | 4% | 2.2% | 1.5% | 2.3% |
| Jul 2026 | 22.8% | 20.2% | 16.3% | 13% | 8.7% | 9.2% | 4.1% | 2.3% | 1.5% | 1.9% |
| Aug 2026 | 23.3% | 19.4% | 15.9% | 13.2% | 10% | 8.1% | 4.3% | 2.3% | 1.8% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the New Balance and Skechers comparison changed over the last 12 months?
3 findings
- New Balance was ahead of Skechers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand moved from 15.2% to 15.9%, and its estimated monthly branded searches moved from 75K to 87.8K.
- Across the 11 months ending August 2026, Skechers’ estimated Share of Search among sneaker brands in New Zealand moved from 11.4% to 10%, and its estimated monthly branded searches moved from 56.4K to 55.2K.
How did search popularity change for New Zealand sneaker brands in August 2026?
2 changes
In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.
Estimated monthly branded searches for New Balance in New Zealand rose 17.1% over 11 measured months, from 75K to 87.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using New Balance’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Balance
22 branded search terms
- mens new balance shoes
- new balance
- new balance 1080
- new balance 2002r
- new balance 530
- new balance 550
- new balance 574
- new balance 740
- new balance 9060
- new balance near me
- new balance nz
- new balance online
- new balance outlets
- new balance running shoes
- new balance shoes
- new balance sneakers
- newbalance
- newbalance 327
- newbalance co nz
- newbalance nz
- newbalance shoes
- newbalance sneakers
Skechers
21 branded search terms
- skechers
- skechers arch fit
- skechers black shoes
- skechers boots
- skechers co nz
- skechers go walk
- skechers henderson
- skechers ladies shoes
- skechers mens shoes
- skechers near me
- skechers nz
- skechers online
- skechers sale
- skechers sandals
- skechers shoes
- skechers slip ons
- skechers slippers
- skechers sneakers
- skechers uno
- skechers westgate
- skechers work shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.