Brandwave

Sneaker brands in New Zealand:Which brands are most popular in search?

In August 2026, Nike was the most searched among sneaker brands in New Zealand, with an estimated 129K branded searches and 23.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Nike23.3%
  2. Adidas19.4%
  3. New Balance15.9%
  4. ASICS13.2%
  5. Skechers10%
  6. Puma8.1%
  7. Converse4.3%
  8. Reebok2.3%
  9. Vans1.8%
  10. Allbirds1.6%

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Share of SearchLeaderboard

Compare the sneaker brands New Zealanders buy for everyday wear and sport. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sneaker brands in New Zealand, by month

Share of Search by month for Nike, Adidas, New Balance, ASICS, Skechers, Puma, Converse, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalanceASICSSkechersPumaConverseReebokVansAllbirds
Oct 202523.2%19.5%15.2%11.9%11.4%7.9%4.8%2.3%1.9%1.9%
Nov 202524.1%20.3%14.2%10.9%12.6%7%4.3%2.1%1.7%2.8%
Dec 202526.3%18.7%14.5%10.7%11.3%8.6%4.6%2.1%1.6%1.6%
Jan 202625.3%16.9%15.4%14.1%11.1%7.3%4.2%2.4%1.6%1.8%
Feb 202623.2%18.4%15.5%15.5%10.6%7%4.1%2.2%1.5%2%
Mar 202622.5%19.5%14.8%13.2%10.4%7.3%4.1%2.2%1.5%4.6%
Apr 202621%18.2%14.6%12.3%10.2%7.1%4%2%1.5%9.1%
May 202621.6%21.1%17.2%12.8%10.1%7%4.2%2.2%1.5%2.4%
Jun 202621.3%19.3%18.3%11.8%8.9%10.4%4%2.2%1.5%2.3%
Jul 202622.8%20.2%16.3%13%8.7%9.2%4.1%2.3%1.5%1.9%
Aug 202623.3%19.4%15.9%13.2%10%8.1%4.3%2.3%1.8%1.6%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Nike

    23.3%

    held 1st · 129K estimated branded searches · +4% vs prior month · +0.5 points

  2. 2.Adidas

    19.4%

    held 2nd · 107K estimated branded searches · -2% vs prior month · -0.7 points

  3. 3.New Balance

    15.9%

    held 3rd · 87.8K estimated branded searches · -0.4% vs prior month · -0.3 points

  4. 4.ASICS

    13.2%

    held 4th · 73K estimated branded searches · +3% vs prior month · +0.2 points

  5. 5.Skechers

    10%

    moved from 6th to 5th · 55.2K estimated branded searches · +17.5% vs prior month · +1.4 points

  6. 6.Puma

    8.1%

    moved from 5th to 6th · 44.4K estimated branded searches · -11.6% vs prior month · -1.2 points

  7. 7.Converse

    4.3%

    held 7th · 23.6K estimated branded searches · +6.8% vs prior month · +0.2 points

  8. 8.Reebok

    2.3%

    held 8th · 12.7K estimated branded searches · +1.4% vs prior month · 0 points

  9. 9.Vans

    1.8%

    moved from 10th to 9th · 10.1K estimated branded searches · +20% vs prior month · +0.3 points

  10. 10.Allbirds

    1.6%

    moved from 9th to 10th · 8.8K estimated branded searches · -14.7% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among sneaker brands in New Zealand?

In August 2026, Nike was the most searched among sneaker brands in New Zealand, with an estimated 129K branded searches and 23.3% estimated Share of Search within this set. Adidas is in 2nd place, 3.9 percentage points behind at 19.4% Share of Search.

New Zealand sneaker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nike23.2% → 23.3%26.3%Dec 202521%Apr 20261st
Adidas19.5% → 19.4%21.1%May 202616.9%Jan 20262nd
New Balance15.2% → 15.9%18.3%Jun 202614.2%Nov 20253rd
ASICS11.9% → 13.2%15.5%Feb 202610.7%Dec 20254th
Skechers11.4% → 10%12.6%Nov 20258.7%Jul 20265th
Puma7.9% → 8.1%10.4%Jun 20267%Feb 20266th
Converse4.8% → 4.3%4.8%Oct 20254%Apr 20267th
Reebok2.3%2.4%Jan 20262%Apr 20268th
Vans1.9% → 1.8%1.9%Oct 20251.5%Apr 202610th → 9th
Allbirds1.9% → 1.6%9.1%Apr 20261.6%Dec 20259th → 10th

Each finding as a sentence

  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand increased from 15.2% to 15.9%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among sneaker brands in New Zealand increased from 11.9% to 13.2%.
  • Across the 11 months ending August 2026, Skechers’ estimated Share of Search among sneaker brands in New Zealand decreased from 11.4% to 10%.
  • Across the 11 months ending August 2026, Converse’s estimated Share of Search among sneaker brands in New Zealand decreased from 4.8% to 4.3%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among sneaker brands in New Zealand peaked at 26.3% in December 2025 and was lowest at 21% in April 2026.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sneaker brands in New Zealand peaked at 21.1% in May 2026 and was lowest at 16.9% in January 2026.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand peaked at 18.3% in June 2026 and was lowest at 14.2% in November 2025.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among sneaker brands in New Zealand peaked at 15.5% in February 2026 and was lowest at 10.7% in December 2025.
  • Across the 11 months ending August 2026, Skechers’ estimated Share of Search among sneaker brands in New Zealand peaked at 12.6% in November 2025 and was lowest at 8.7% in July 2026.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among sneaker brands in New Zealand peaked at 10.4% in June 2026 and was lowest at 7% in February 2026.
  • Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sneaker brands in New Zealand peaked at 9.1% in April 2026 and was lowest at 1.6% in December 2025.
  • Across the 11 months ending August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.
  • Across the 11 months ending August 2026, Allbirds fell from 9th to 10th among sneaker brands in New Zealand.
  • Across the 11 months ending August 2026, Nike, Adidas, Puma and Reebok held steady: their estimated Share of Search among sneaker brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand sneaker brands in August 2026?

  1. In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.

  2. In August 2026, Nike gained estimated Share of Search among sneaker brands in New Zealand, from 22.8% to 23.3%.

  3. In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%.

  4. In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%.

  5. Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.

  6. In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.

  7. Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026.

  8. Estimated monthly branded searches for New Balance in New Zealand rose 17.1% over 11 measured months, from 75K to 87.8K in August 2026.

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