Adidas vs Skechers:Which is more popular by branded search in New Zealand?
In August 2026, Adidas had more branded searches than Skechers among sneaker brands in New Zealand. Adidas was estimated to have 107K branded searches compared to Skechers’ 55.2K, and held a 19.4% Share of Search versus Skechers’ 10%.
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Which is more popular in search, Adidas or Skechers?
Compare the sneaker brands New Zealanders buy for everyday wear and sport. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adidas, Skechers. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Skechers | Puma | Converse | Reebok | Vans | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 19.5% | 15.2% | 11.9% | 11.4% | 7.9% | 4.8% | 2.3% | 1.9% | 1.9% |
| Nov 2025 | 24.1% | 20.3% | 14.2% | 10.9% | 12.6% | 7% | 4.3% | 2.1% | 1.7% | 2.8% |
| Dec 2025 | 26.3% | 18.7% | 14.5% | 10.7% | 11.3% | 8.6% | 4.6% | 2.1% | 1.6% | 1.6% |
| Jan 2026 | 25.3% | 16.9% | 15.4% | 14.1% | 11.1% | 7.3% | 4.2% | 2.4% | 1.6% | 1.8% |
| Feb 2026 | 23.2% | 18.4% | 15.5% | 15.5% | 10.6% | 7% | 4.1% | 2.2% | 1.5% | 2% |
| Mar 2026 | 22.5% | 19.5% | 14.8% | 13.2% | 10.4% | 7.3% | 4.1% | 2.2% | 1.5% | 4.6% |
| Apr 2026 | 21% | 18.2% | 14.6% | 12.3% | 10.2% | 7.1% | 4% | 2% | 1.5% | 9.1% |
| May 2026 | 21.6% | 21.1% | 17.2% | 12.8% | 10.1% | 7% | 4.2% | 2.2% | 1.5% | 2.4% |
| Jun 2026 | 21.3% | 19.3% | 18.3% | 11.8% | 8.9% | 10.4% | 4% | 2.2% | 1.5% | 2.3% |
| Jul 2026 | 22.8% | 20.2% | 16.3% | 13% | 8.7% | 9.2% | 4.1% | 2.3% | 1.5% | 1.9% |
| Aug 2026 | 23.3% | 19.4% | 15.9% | 13.2% | 10% | 8.1% | 4.3% | 2.3% | 1.8% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Adidas and Skechers comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Skechers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sneaker brands in New Zealand moved from 19.5% to 19.4%, and its estimated monthly branded searches moved from 96.1K to 107K.
- Across the 11 months ending August 2026, Skechers’ estimated Share of Search among sneaker brands in New Zealand moved from 11.4% to 10%, and its estimated monthly branded searches moved from 56.4K to 55.2K.
How did search popularity change for New Zealand sneaker brands in August 2026?
2 changes
In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.
In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Adidas’ and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adidas
26 branded search terms
- adidas
- adidas adizero
- adidas campus
- adidas campus 00s
- adidas co nz
- adidas f50
- adidas gazelle
- adidas jacket
- adidas logos
- adidas near me
- adidas new zealand
- adidas nz
- adidas online
- adidas originals
- adidas outlets
- adidas predator
- adidas running shoes
- adidas samba
- adidas samba black
- adidas samba og
- adidas shoes
- adidas slides
- adidas sneakers
- adidas spezial
- adidas superstar
- adidas trackpants
Skechers
21 branded search terms
- skechers
- skechers arch fit
- skechers black shoes
- skechers boots
- skechers co nz
- skechers go walk
- skechers henderson
- skechers ladies shoes
- skechers mens shoes
- skechers near me
- skechers nz
- skechers online
- skechers sale
- skechers sandals
- skechers shoes
- skechers slip ons
- skechers slippers
- skechers sneakers
- skechers uno
- skechers westgate
- skechers work shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.