How popular isAdidas in search?
In August 2026, there were an estimated 107K branded searches for Adidas in New Zealand which is up 11.6% over the last 11 months. Adidas holds 19.4% estimated Share of Search among New Zealand sneaker brands and is ranked 2nd of 10 competitors for search popularity.
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Which sneaker brands compete with Adidas?
Share of Search by month for Nike, Adidas, New Balance, ASICS, Skechers, Puma, Converse, Reebok. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Skechers | Puma | Converse | Reebok | Vans | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 19.5% | 15.2% | 11.9% | 11.4% | 7.9% | 4.8% | 2.3% | 1.9% | 1.9% |
| Nov 2025 | 24.1% | 20.3% | 14.2% | 10.9% | 12.6% | 7% | 4.3% | 2.1% | 1.7% | 2.8% |
| Dec 2025 | 26.3% | 18.7% | 14.5% | 10.7% | 11.3% | 8.6% | 4.6% | 2.1% | 1.6% | 1.6% |
| Jan 2026 | 25.3% | 16.9% | 15.4% | 14.1% | 11.1% | 7.3% | 4.2% | 2.4% | 1.6% | 1.8% |
| Feb 2026 | 23.2% | 18.4% | 15.5% | 15.5% | 10.6% | 7% | 4.1% | 2.2% | 1.5% | 2% |
| Mar 2026 | 22.5% | 19.5% | 14.8% | 13.2% | 10.4% | 7.3% | 4.1% | 2.2% | 1.5% | 4.6% |
| Apr 2026 | 21% | 18.2% | 14.6% | 12.3% | 10.2% | 7.1% | 4% | 2% | 1.5% | 9.1% |
| May 2026 | 21.6% | 21.1% | 17.2% | 12.8% | 10.1% | 7% | 4.2% | 2.2% | 1.5% | 2.4% |
| Jun 2026 | 21.3% | 19.3% | 18.3% | 11.8% | 8.9% | 10.4% | 4% | 2.2% | 1.5% | 2.3% |
| Jul 2026 | 22.8% | 20.2% | 16.3% | 13% | 8.7% | 9.2% | 4.1% | 2.3% | 1.5% | 1.9% |
| Aug 2026 | 23.3% | 19.4% | 15.9% | 13.2% | 10% | 8.1% | 4.3% | 2.3% | 1.8% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.3% | 129K | +4% | +0.5 points | |
| 2, held 2nd | 19.4% | 107K | -2% | -0.7 points | |
| 3, held 3rd | 15.9% | 87.8K | -0.4% | -0.3 points | |
| 4, held 4th | 13.2% | 73K | +3% | +0.2 points | |
| 5, moved from 6th to 5th | 10% | 55.2K | +17.5% | +1.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 8.1% | 44.4K | -11.6% | -1.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.3% | 23.6K | +6.8% | +0.2 points | |
| 8, held 8th | 2.3% | 12.7K | +1.4% | 0 points | |
| 9, moved from 10th to 9th | 1.8% | 10.1K | +20% | +0.3 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 1.6% | 8.8K | -14.7% | -0.3 pointsmoved from 9th to 10th |
1.
Nike23.3%
held 1st · 129K estimated branded searches · +4% vs prior month · +0.5 points
2.
Adidas
19.4%
held 2nd · 107K estimated branded searches · -2% vs prior month · -0.7 points
15.9%
held 3rd · 87.8K estimated branded searches · -0.4% vs prior month · -0.3 points
4.
ASICS13.2%
held 4th · 73K estimated branded searches · +3% vs prior month · +0.2 points
5.
Skechers
10%
moved from 6th to 5th · 55.2K estimated branded searches · +17.5% vs prior month · +1.4 points
6.
Puma8.1%
moved from 5th to 6th · 44.4K estimated branded searches · -11.6% vs prior month · -1.2 points
7.
Converse
4.3%
held 7th · 23.6K estimated branded searches · +6.8% vs prior month · +0.2 points
8.
Reebok2.3%
held 8th · 12.7K estimated branded searches · +1.4% vs prior month · 0 points
9.
Vans
1.8%
moved from 10th to 9th · 10.1K estimated branded searches · +20% vs prior month · +0.3 points
10.
Allbirds1.6%
moved from 9th to 10th · 8.8K estimated branded searches · -14.7% vs prior month · -0.3 points
Compare search popularity between Adidas and its closest rivals
How has branded search demand for Adidas changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Adidas in New Zealand rose from 96.1K to 107K.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sneaker brands in New Zealand peaked at 21.1% in May 2026 and was lowest at 16.9% in January 2026.
How did search popularity change for New Zealand sneaker brands in August 2026?
6 changes
In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.
In August 2026, Nike gained estimated Share of Search among sneaker brands in New Zealand, from 22.8% to 23.3%.
In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%.
In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%.
Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.
In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.
How is Adidas measured?
Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
26 branded search terms
- adidas
- adidas adizero
- adidas campus
- adidas campus 00s
- adidas co nz
- adidas f50
- adidas gazelle
- adidas jacket
- adidas logos
- adidas near me
- adidas new zealand
- adidas nz
- adidas online
- adidas originals
- adidas outlets
- adidas predator
- adidas running shoes
- adidas samba
- adidas samba black
- adidas samba og
- adidas shoes
- adidas slides
- adidas sneakers
- adidas spezial
- adidas superstar
- adidas trackpants
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Is Adidas your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.