Brandwave

Adidas vs Mizuno:Which is more popular?

In September 2026, Adidas had more branded searches than Mizuno among indoor soccer shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Mizuno had 3,890. Adidas made up 38.9% of all indoor soccer shoes brand searches we track, and Mizuno accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about indoor soccer shoes brands, Adidas appeared in all four answers and Mizuno in three. Adidas was mentioned before Mizuno in three out of four answers.

Among indoor soccer shoes brands in New Zealand in September 2026

Who do people search for more?

Adidas, about 17 searches for every 1 for Mizuno

Adidas 67K searchesMizuno 3.9K searches

Who does AI mention more?

Adidas, mentioned in every answer we collected

Adidas in 4 of 4Mizuno in 3 of 4

Who does AI recommend more?

Adidas, named ahead of Mizuno in 3 of 4 answers

Adidas first in 3Mizuno first in 1

Follow Adidas vs Mizuno and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top indoor soccer shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Adidas appeared in all four answers. Mizuno was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Adidas was listed before Mizuno in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Joma1st
  2. Adidas2nd
  3. Mizuno3rd
  4. Nike4th
  5. Puma5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Joma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Puma1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about indoor soccer shoes brands

4 answers

  • Asked ChatGPT

    “Which indoor soccer shoes brand should I buy in New Zealand?”

    1. 1Joma
    2. 2Adidas
    3. 3Nike
    4. 4Mizuno

  • Asked ChatGPT

    “What are the best indoor soccer shoes brands in New Zealand?”

    1. 1Joma
    2. 2Adidas
    3. 3Nike
    4. 4Mizuno

  • Asked ChatGPT

    “What's the best indoor soccer shoes brand in New Zealand for court grip?”

    1. 1Joma
    2. 2Mizuno
    3. 3Adidas

  • Searched Google, AI Overview

    “indoor soccer shoes nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “futsal shoes nz”

    1. 1Adidas
    2. 2Joma
    3. 3Puma

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adidas or Mizuno more popular in search?

This chart shows how often people search Google for Adidas and Mizuno by name. Each line represents a brand's share of searches for all five indoor soccer shoes brands we track, month by month, from searches in New Zealand.

Adidas and Mizuno among indoor soccer shoes brands in New Zealand, by month

Share of searches by month for Adidas, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaMizunoJoma
Oct 202546.2%37.7%14.1%2%0.09%
Nov 202547.8%38.3%12.4%1.5%0.07%
Dec 202549.6%33.5%15.2%1.6%0.07%
Jan 202650.4%33.3%13.6%2.5%0.11%
Feb 202647.4%36.6%13.1%2.8%0.11%
Mar 202645.1%38.4%13.9%2.6%0.09%
Apr 202644.4%38.3%14.4%2.8%0.09%
May 202643.2%40.7%13.4%2.5%0.08%
Jun 202641%37.3%19.5%2.1%0.05%
Jul 202641.5%38.3%17.9%2.2%0.07%
Aug 202644.1%37.7%16%2.1%0.09%
Sep 202642.2%38.9%16.6%2.3%0.1%

How has the Adidas and Mizuno comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand indoor soccer shoes brands in September 2026?

2 changes

  1. In September 2026, Adidas gained share of searches among indoor soccer shoes brands in New Zealand, from 37.7% to 38.9%.

  2. Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Adidas’ and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

15 branded search terms

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas predator
  • adidas samba
  • adidas samba og
  • adidas slides
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Mizuno

11 branded search terms

  • mizuno
  • mizuno alpha
  • mizuno inspire
  • mizuno irons
  • mizuno jp
  • mizuno jpx
  • mizuno morelia
  • mizuno morelia neo
  • mizuno putter
  • mizuno waves
  • mizuno wedges

How the Brand Demand Index is measured

Other head-to-heads among indoor soccer shoes brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free