Football boot brands in New Zealand:Which are most popular?
In September 2026, Nike was the most searched football boot brand in New Zealand, accounting for 29.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Nike, Adidas and Puma showed up in every answer. Adidas was recommended most often, coming first in three out of four responses.
NikeShare of searches 29.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
AdidasShare of searches 27.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
New BalanceShare of searches 26.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
PumaShare of searches 11.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
Under ArmourShare of searches 3.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top football boot brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Nike, Adidas and Puma appeared every time. Adidas was recommended most often, coming first in three out of four answers. Nike was second, and Mizuno was third. Under Armour, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adidas1st
- Nike2nd
Mizuno3rd- Puma4th
- New Balance5th
- Under Armour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Puma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mizuno3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- New Balance1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Under Armour0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about football boot brands
4 answers
Asked ChatGPT
“Which football boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best football boot brands in New Zealand?”
Asked ChatGPT
“What's the best football boot brand in New Zealand for match play?”
Searched Google, AI Overview
“best football boots”
Searched Google, AI Overview
“kids football boots”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which football boot brands do people search for most?
This chart shows how often people search Google for each football boot brand by name. Each line represents a brand's share of searches for all six football boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas, New Balance, Puma, Under Armour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Under Armour | Mizuno |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 27% | 24.4% | 10.1% | 3.9% | 1.4% |
| Nov 2025 | 34.9% | 28% | 23.2% | 9.1% | 3.8% | 1.1% |
| Dec 2025 | 36.6% | 24.7% | 22.5% | 11.2% | 3.8% | 1.1% |
| Jan 2026 | 36.2% | 23.9% | 24.4% | 9.8% | 3.9% | 1.8% |
| Feb 2026 | 34.1% | 26.3% | 24.5% | 9.4% | 3.6% | 2% |
| Mar 2026 | 33.1% | 28.2% | 23.6% | 10.2% | 3% | 1.9% |
| Apr 2026 | 31.5% | 27.2% | 25.5% | 10.2% | 3.6% | 2% |
| May 2026 | 29.7% | 28% | 28.1% | 9.2% | 3.3% | 1.8% |
| Jun 2026 | 28.4% | 25.8% | 27.8% | 13.5% | 3.1% | 1.4% |
| Jul 2026 | 29.7% | 27.5% | 24.6% | 12.8% | 3.8% | 1.6% |
| Aug 2026 | 31.2% | 26.7% | 25.6% | 11.3% | 3.6% | 1.5% |
| Sep 2026 | 29.5% | 27.2% | 26.7% | 11.6% | 3.4% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.5% | 72.7K | -9.9% | -1.7 points | |
| 2, held 2nd | 27.2% | 67K | -2.8% | +0.5 points | |
| 3, held 3rd | 26.7% | 65.7K | -0.76% | +1.1 points | |
| 4, held 4th | 11.6% | 28.6K | -2.2% | +0.3 points | |
| 5, held 5th | 3.4% | 8.4K | -10.8% | -0.2 points | |
| 6, held 6th | 1.6% | 3.9K | -0.26% | +0.1 points |
1.
Nike29.5%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.7 points.
2.
Adidas27.2%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.5 points.
26.7%
Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +1.1 points.
4.
Puma11.6%
Held 4th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.3 points.
3.4%
Held 5th. 8.4K estimated branded searches, -10.8% vs prior month. Share -0.2 points.
6.
Mizuno1.6%
Held 6th. 3.9K estimated branded searches, -0.26% vs prior month. Share +0.1 points.
Which brand is most popular in search among football boot brands in New Zealand?
6 brands
In September 2026, Nike was the most searched among football boot brands in New Zealand, with an estimated 72.7K branded searches, 29.5% of all searches for the six we track. Adidas is in 2nd place, 2.3 percentage points behind at 27.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 33.1% → 29.5% | 36.6%Dec 2025 | 28.4%Jun 2026 | 1st |
| Adidas | 27% → 27.2% | 28.2%Mar 2026 | 23.9%Jan 2026 | 2nd |
| New Balance | 24.4% → 26.7% | 28.1%May 2026 | 22.5%Dec 2025 | 3rd |
| Puma | 10.1% → 11.6% | 13.5%Jun 2026 | 9.1%Nov 2025 | 4th |
| Under Armour | 3.9% → 3.4% | 3.9%Oct 2025 | 3%Mar 2026 | 5th |
| Mizuno | 1.4% → 1.6% | 2%Feb 2026 | 1.1%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s share of searches among football boot brands in New Zealand decreased from 33.1% to 29.5%.
- Across the 12 months ending September 2026, New Balance’s share of searches among football boot brands in New Zealand increased from 24.4% to 26.7%.
- Across the 12 months ending September 2026, Puma’s share of searches among football boot brands in New Zealand increased from 10.1% to 11.6%.
- Across the 12 months ending September 2026, Under Armour’s share of searches among football boot brands in New Zealand decreased from 3.9% to 3.4%.
- Across the 12 months ending September 2026, Nike’s share of searches among football boot brands in New Zealand peaked at 36.6% in December 2025 and was lowest at 28.4% in June 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among football boot brands in New Zealand peaked at 28.2% in March 2026 and was lowest at 23.9% in January 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among football boot brands in New Zealand peaked at 28.1% in May 2026 and was lowest at 22.5% in December 2025.
- Across the 12 months ending September 2026, Puma’s share of searches among football boot brands in New Zealand peaked at 13.5% in June 2026 and was lowest at 9.1% in November 2025.
- Across the 12 months ending September 2026, Adidas and Mizuno held steady: their share of searches among football boot brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand football boot brands in September 2026?
5 changes
In September 2026, New Balance gained share of searches among football boot brands in New Zealand, from 25.6% to 26.7%.
In September 2026, Adidas gained share of searches among football boot brands in New Zealand, from 26.7% to 27.2%.
In September 2026, Nike lost share of searches among football boot brands in New Zealand, from 31.2% to 29.5%.
Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.
Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.
Compare popularity between leading brands
- Nike vs Adidas: compare popularity
- Nike vs New Balance: compare popularity
- Nike vs Puma: compare popularity
- Nike vs Under Armour: compare popularity
- Adidas vs New Balance: compare popularity
- Adidas vs Puma: compare popularity
- Adidas vs Under Armour: compare popularity
- New Balance vs Puma: compare popularity
- New Balance vs Under Armour: compare popularity
- Puma vs Under Armour: compare popularity
- Compare any of these brands
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