Puma vs Reebok:Which is more popular by branded search in New Zealand?
In August 2026, Puma had more branded searches than Reebok among sneaker brands in New Zealand. Puma was estimated to have 44.4K branded searches compared to Reebok’s 12.7K, and held an 8.1% Share of Search versus Reebok’s 2.3%.
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Which is more popular in search, Puma or Reebok?
Compare the sneaker brands New Zealanders buy for everyday wear and sport. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Puma, Reebok. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Skechers | Puma | Converse | Reebok | Vans | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 19.5% | 15.2% | 11.9% | 11.4% | 7.9% | 4.8% | 2.3% | 1.9% | 1.9% |
| Nov 2025 | 24.1% | 20.3% | 14.2% | 10.9% | 12.6% | 7% | 4.3% | 2.1% | 1.7% | 2.8% |
| Dec 2025 | 26.3% | 18.7% | 14.5% | 10.7% | 11.3% | 8.6% | 4.6% | 2.1% | 1.6% | 1.6% |
| Jan 2026 | 25.3% | 16.9% | 15.4% | 14.1% | 11.1% | 7.3% | 4.2% | 2.4% | 1.6% | 1.8% |
| Feb 2026 | 23.2% | 18.4% | 15.5% | 15.5% | 10.6% | 7% | 4.1% | 2.2% | 1.5% | 2% |
| Mar 2026 | 22.5% | 19.5% | 14.8% | 13.2% | 10.4% | 7.3% | 4.1% | 2.2% | 1.5% | 4.6% |
| Apr 2026 | 21% | 18.2% | 14.6% | 12.3% | 10.2% | 7.1% | 4% | 2% | 1.5% | 9.1% |
| May 2026 | 21.6% | 21.1% | 17.2% | 12.8% | 10.1% | 7% | 4.2% | 2.2% | 1.5% | 2.4% |
| Jun 2026 | 21.3% | 19.3% | 18.3% | 11.8% | 8.9% | 10.4% | 4% | 2.2% | 1.5% | 2.3% |
| Jul 2026 | 22.8% | 20.2% | 16.3% | 13% | 8.7% | 9.2% | 4.1% | 2.3% | 1.5% | 1.9% |
| Aug 2026 | 23.3% | 19.4% | 15.9% | 13.2% | 10% | 8.1% | 4.3% | 2.3% | 1.8% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Puma and Reebok comparison changed over the last 12 months?
3 findings
- Puma was ahead of Reebok in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among sneaker brands in New Zealand moved from 7.9% to 8.1%, and its estimated monthly branded searches moved from 39.2K to 44.4K.
- Across the 11 months ending August 2026, Reebok’s estimated Share of Search among sneaker brands in New Zealand held steady at 2.3%, and its estimated monthly branded searches moved from 11.5K to 12.7K.
How did search popularity change for New Zealand sneaker brands in August 2026?
3 changes
In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.
In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%.
Estimated monthly branded searches for Reebok in New Zealand rose 10.9% over 11 measured months, from 11.5K to 12.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Puma’s and Reebok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Puma
24 branded search terms
- black puma
- nz puma com
- puma
- puma ballet flats
- puma black shoes
- puma female shoes
- puma footy boots
- puma logos
- puma near me
- puma new zealand
- puma nz
- puma online
- puma outlet
- puma palermo
- puma running shoes
- puma sale
- puma shoes
- puma shoes for men
- puma shop
- puma sneakers
- puma speed cat
- puma speedcat
- puma wedge
- speedcat puma
Reebok
20 branded search terms
- black shoes reebok
- mens reebok shoes
- reebok
- reebok c club 85
- reebok c club 85 vintage
- reebok cl lthr
- reebok classic
- reebok club c
- reebok club c revenge
- reebok co nz
- reebok crossfit trainers
- reebok nano
- reebok nano 5
- reebok near me
- reebok nz
- reebok online
- reebok pumps
- reebok shoes
- reebok sneakers
- white reebok shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.