DVS vs Puma:Which is more popular?
In September 2026, Puma had more branded searches than DVS among skate shoes brands in New Zealand. Puma had about 28,600 branded searches, while DVS had 720. Puma made up 12.1% of all skate shoes brand searches we track, and DVS accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about skate shoes brands, neither DVS nor Puma appeared in any of the five answers.
Who do people search for more?
Puma, about 40 searches for every 1 for DVS
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top skate shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither DVS nor Puma showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
etnies4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skate shoes brands
5 answers
Asked ChatGPT
“Which skate shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best skate shoe brands in New Zealand?”
Asked ChatGPT
“What's the best skate shoe brand in New Zealand for everyday skating?”
Searched Google, AI Overview
“skate shoes nz”
Searched Google, AI Overview
“skate shoe brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is DVS or Puma more popular in search?
This chart shows how often people search Google for DVS and Puma by name. Each line represents a brand's share of searches for all seven skate shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Puma, DVS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Vans | DVS | etnies |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 28.2% | 25.4% | 10.5% | 0.7% | 0.41% | 0.18% |
| Nov 2025 | 36.4% | 29.1% | 24.1% | 9.4% | 0.56% | 0.26% | 0.12% |
| Dec 2025 | 38.1% | 25.8% | 23.4% | 11.7% | 0.64% | 0.21% | 0.12% |
| Jan 2026 | 38% | 25.1% | 25.6% | 10.3% | 0.68% | 0.33% | 0.1% |
| Feb 2026 | 35.7% | 27.5% | 25.7% | 9.9% | 0.62% | 0.48% | 0.11% |
| Mar 2026 | 34.4% | 29.3% | 24.5% | 10.6% | 0.54% | 0.45% | 0.14% |
| Apr 2026 | 32.9% | 28.4% | 26.6% | 10.7% | 0.6% | 0.72% | 0.12% |
| May 2026 | 30.7% | 28.9% | 29% | 9.5% | 0.68% | 0.96% | 0.16% |
| Jun 2026 | 29.2% | 26.6% | 28.6% | 13.9% | 0.57% | 0.91% | 0.15% |
| Jul 2026 | 30.9% | 28.6% | 25.5% | 13.3% | 0.61% | 0.97% | 0.13% |
| Aug 2026 | 32.5% | 27.7% | 26.6% | 11.8% | 0.73% | 0.52% | 0.13% |
| Sep 2026 | 30.7% | 28.3% | 27.8% | 12.1% | 0.75% | 0.3% | 0.14% |
How has the DVS and Puma comparison changed over the last 12 months?
3 findings
- Puma was ahead of DVS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DVS’s share of searches among skate shoes brands in New Zealand moved from 0.41% to 0.3%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Puma’s share of searches among skate shoes brands in New Zealand moved from 10.5% to 12.1%, and its estimated monthly branded searches moved from 22.6K to 28.6K.
How did search popularity change for New Zealand skate shoes brands in September 2026?
2 changes
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using DVS’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among skate shoes brands
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