Skate shoes brands in New Zealand:Which are most popular?
In September 2026, Nike was the most searched skate shoes brand in New Zealand, accounting for 30.7% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Nike, New Balance and Vans showed up in every answer. Vans was recommended most often, coming first in three out of five responses.
NikeShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
AdidasShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
New BalanceShare of searches 27.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
PumaShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
VansShare of searches 0.75%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top skate shoes brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Nike, New Balance and Vans appeared every time. Vans was recommended most often, coming first in three out of five answers. Nike was second, and etnies was third. Puma, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
etnies4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skate shoes brands
5 answers
Asked ChatGPT
“Which skate shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best skate shoe brands in New Zealand?”
Asked ChatGPT
“What's the best skate shoe brand in New Zealand for everyday skating?”
Searched Google, AI Overview
“skate shoes nz”
Searched Google, AI Overview
“skate shoe brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which skate shoes brands do people search for most?
This chart shows how often people search Google for each skate shoes brand by name. Each line represents a brand's share of searches for all seven skate shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas, New Balance, Puma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Vans | DVS | etnies |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 28.2% | 25.4% | 10.5% | 0.7% | 0.41% | 0.18% |
| Nov 2025 | 36.4% | 29.1% | 24.1% | 9.4% | 0.56% | 0.26% | 0.12% |
| Dec 2025 | 38.1% | 25.8% | 23.4% | 11.7% | 0.64% | 0.21% | 0.12% |
| Jan 2026 | 38% | 25.1% | 25.6% | 10.3% | 0.68% | 0.33% | 0.1% |
| Feb 2026 | 35.7% | 27.5% | 25.7% | 9.9% | 0.62% | 0.48% | 0.11% |
| Mar 2026 | 34.4% | 29.3% | 24.5% | 10.6% | 0.54% | 0.45% | 0.14% |
| Apr 2026 | 32.9% | 28.4% | 26.6% | 10.7% | 0.6% | 0.72% | 0.12% |
| May 2026 | 30.7% | 28.9% | 29% | 9.5% | 0.68% | 0.96% | 0.16% |
| Jun 2026 | 29.2% | 26.6% | 28.6% | 13.9% | 0.57% | 0.91% | 0.15% |
| Jul 2026 | 30.9% | 28.6% | 25.5% | 13.3% | 0.61% | 0.97% | 0.13% |
| Aug 2026 | 32.5% | 27.7% | 26.6% | 11.8% | 0.73% | 0.52% | 0.13% |
| Sep 2026 | 30.7% | 28.3% | 27.8% | 12.1% | 0.75% | 0.3% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.7% | 72.7K | -9.9% | -1.8 points | |
| 2, held 2nd | 28.3% | 67K | -2.8% | +0.6 points | |
| 3, held 3rd | 27.8% | 65.7K | -0.76% | +1.1 points | |
| 4, held 4th | 12.1% | 28.6K | -2.2% | +0.3 points | |
| 5, held 5th | 0.75% | 1.8K | -2.2% | 0 points | |
| 6, held 6th | 0.3% | 720 | -44.6% | -0.2 points | |
| 7, held 7th | 0.14% | 320 | 0% | 0 points |
1.
Nike30.7%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.8 points.
2.
Adidas28.3%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.6 points.
27.8%
Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +1.1 points.
4.
Puma12.1%
Held 4th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.3 points.
5.
Vans0.75%
Held 5th. 1.8K estimated branded searches, -2.2% vs prior month. Share 0 points.
6.
DVS0.3%
Held 6th. 720 estimated branded searches, -44.6% vs prior month. Share -0.2 points.
7.
etnies0.14%
Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among skate shoes brands in New Zealand?
7 brands
In September 2026, Nike was the most searched among skate shoes brands in New Zealand, with an estimated 72.7K branded searches, 30.7% of all searches for the seven we track. Adidas is in 2nd place, 2.4 percentage points behind at 28.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 34.6% → 30.7% | 38.1%Dec 2025 | 29.2%Jun 2026 | 1st |
| Adidas | 28.2% → 28.3% | 29.3%Mar 2026 | 25.1%Jan 2026 | 2nd |
| New Balance | 25.4% → 27.8% | 29%May 2026 | 23.4%Dec 2025 | 3rd |
| Puma | 10.5% → 12.1% | 13.9%Jun 2026 | 9.4%Nov 2025 | 4th |
| Vans | 0.7% → 0.75% | 0.75%Sep 2026 | 0.54%Mar 2026 | 5th |
| DVS | 0.41% → 0.3% | 0.97%Jul 2026 | 0.21%Dec 2025 | 6th |
| etnies | 0.18% → 0.14% | 0.18%Oct 2025 | 0.1%Jan 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s share of searches among skate shoes brands in New Zealand decreased from 34.6% to 30.7%.
- Across the 12 months ending September 2026, New Balance’s share of searches among skate shoes brands in New Zealand increased from 25.4% to 27.8%.
- Across the 12 months ending September 2026, Puma’s share of searches among skate shoes brands in New Zealand increased from 10.5% to 12.1%.
- Across the 12 months ending September 2026, Nike’s share of searches among skate shoes brands in New Zealand peaked at 38.1% in December 2025 and was lowest at 29.2% in June 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among skate shoes brands in New Zealand peaked at 29.3% in March 2026 and was lowest at 25.1% in January 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among skate shoes brands in New Zealand peaked at 29% in May 2026 and was lowest at 23.4% in December 2025.
- Across the 12 months ending September 2026, Puma’s share of searches among skate shoes brands in New Zealand peaked at 13.9% in June 2026 and was lowest at 9.4% in November 2025.
- Across the 12 months ending September 2026, Adidas, Vans, DVS and etnies held steady: their share of searches among skate shoes brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand skate shoes brands in September 2026?
7 changes
In September 2026, New Balance gained share of searches among skate shoes brands in New Zealand, from 26.6% to 27.8%.
In September 2026, Adidas gained share of searches among skate shoes brands in New Zealand, from 27.7% to 28.3%.
In September 2026, Nike lost share of searches among skate shoes brands in New Zealand, from 32.5% to 30.7%.
Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.
Estimated monthly branded searches for Vans in New Zealand rose 17.2% over 12 measured months, from 1.5K to 1.8K in September 2026.
Estimated monthly branded searches for DVS in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Estimated monthly branded searches for etnies in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
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