Brandwave

Adidas vs Puma:Which is more popular?

In September 2026, Adidas had more branded searches than Puma among skate shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Puma had 28,600. Adidas made up 28.3% of all skate shoes brand searches we track, and Puma accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about skate shoes brands, Adidas appeared in four of the five answers and Puma in none.

Among skate shoes brands in New Zealand in September 2026

Who do people search for more?

Adidas, about 2 searches for every 1 for Puma

Adidas 67K searchesPuma 28.6K searches

Who does AI mention more?

Adidas, mentioned in 4 of 5 answers, Puma in 0

Adidas in 4 of 5Puma in 0 of 5

Who does AI recommend more?

Adidas, the only one of the two named

Adidas first in 4Puma never named

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Top skate shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Puma did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vans1st
  2. Nike2nd
  3. etnies3rd
  4. New Balance4th
  5. Adidas5th
  6. Puma–
  7. DVS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • etnies4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skate shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adidas or Puma more popular in search?

This chart shows how often people search Google for Adidas and Puma by name. Each line represents a brand's share of searches for all seven skate shoes brands we track, month by month, from searches in New Zealand.

Adidas and Puma among skate shoes brands in New Zealand, by month

Share of searches by month for Adidas, Puma. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaVansDVSetnies
Oct 202534.6%28.2%25.4%10.5%0.7%0.41%0.18%
Nov 202536.4%29.1%24.1%9.4%0.56%0.26%0.12%
Dec 202538.1%25.8%23.4%11.7%0.64%0.21%0.12%
Jan 202638%25.1%25.6%10.3%0.68%0.33%0.1%
Feb 202635.7%27.5%25.7%9.9%0.62%0.48%0.11%
Mar 202634.4%29.3%24.5%10.6%0.54%0.45%0.14%
Apr 202632.9%28.4%26.6%10.7%0.6%0.72%0.12%
May 202630.7%28.9%29%9.5%0.68%0.96%0.16%
Jun 202629.2%26.6%28.6%13.9%0.57%0.91%0.15%
Jul 202630.9%28.6%25.5%13.3%0.61%0.97%0.13%
Aug 202632.5%27.7%26.6%11.8%0.73%0.52%0.13%
Sep 202630.7%28.3%27.8%12.1%0.75%0.3%0.14%

How has the Adidas and Puma comparison changed over the last 12 months?

3 findings
  • Adidas was ahead of Puma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among skate shoes brands in New Zealand moved from 28.2% to 28.3%, and its estimated monthly branded searches moved from 60.5K to 67K.
  • Across the 12 months ending September 2026, Puma’s share of searches among skate shoes brands in New Zealand moved from 10.5% to 12.1%, and its estimated monthly branded searches moved from 22.6K to 28.6K.

How did search popularity change for New Zealand skate shoes brands in September 2026?

2 changes

  1. In September 2026, Adidas gained share of searches among skate shoes brands in New Zealand, from 27.7% to 28.3%.

  2. Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Adidas’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

15 branded search terms

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas predator
  • adidas samba
  • adidas samba og
  • adidas slides
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Puma

10 branded search terms

  • puma
  • puma ballet flats
  • puma footy boots
  • puma logos
  • puma outlet
  • puma sale
  • puma speed cat
  • puma speedcat
  • puma wedge
  • speedcat puma

How the Brand Demand Index is measured

Other head-to-heads among skate shoes brands

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