Puma vs Skechers:Which is more popular by branded search in New Zealand?
In August 2026, Skechers had more branded searches than Puma among sneaker brands in New Zealand. Skechers was estimated to have 55.2K branded searches compared to Puma’s 44.4K, and held a 10% Share of Search versus Puma’s 8.1%.
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Which is more popular in search, Puma or Skechers?
Compare the sneaker brands New Zealanders buy for everyday wear and sport. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skechers, Puma. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Skechers | Puma | Converse | Reebok | Vans | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 19.5% | 15.2% | 11.9% | 11.4% | 7.9% | 4.8% | 2.3% | 1.9% | 1.9% |
| Nov 2025 | 24.1% | 20.3% | 14.2% | 10.9% | 12.6% | 7% | 4.3% | 2.1% | 1.7% | 2.8% |
| Dec 2025 | 26.3% | 18.7% | 14.5% | 10.7% | 11.3% | 8.6% | 4.6% | 2.1% | 1.6% | 1.6% |
| Jan 2026 | 25.3% | 16.9% | 15.4% | 14.1% | 11.1% | 7.3% | 4.2% | 2.4% | 1.6% | 1.8% |
| Feb 2026 | 23.2% | 18.4% | 15.5% | 15.5% | 10.6% | 7% | 4.1% | 2.2% | 1.5% | 2% |
| Mar 2026 | 22.5% | 19.5% | 14.8% | 13.2% | 10.4% | 7.3% | 4.1% | 2.2% | 1.5% | 4.6% |
| Apr 2026 | 21% | 18.2% | 14.6% | 12.3% | 10.2% | 7.1% | 4% | 2% | 1.5% | 9.1% |
| May 2026 | 21.6% | 21.1% | 17.2% | 12.8% | 10.1% | 7% | 4.2% | 2.2% | 1.5% | 2.4% |
| Jun 2026 | 21.3% | 19.3% | 18.3% | 11.8% | 8.9% | 10.4% | 4% | 2.2% | 1.5% | 2.3% |
| Jul 2026 | 22.8% | 20.2% | 16.3% | 13% | 8.7% | 9.2% | 4.1% | 2.3% | 1.5% | 1.9% |
| Aug 2026 | 23.3% | 19.4% | 15.9% | 13.2% | 10% | 8.1% | 4.3% | 2.3% | 1.8% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Puma and Skechers comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Puma took it in June 2026, Skechers took it in August 2026.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among sneaker brands in New Zealand moved from 7.9% to 8.1%, and its estimated monthly branded searches moved from 39.2K to 44.4K.
- Across the 11 months ending August 2026, Skechers’ estimated Share of Search among sneaker brands in New Zealand moved from 11.4% to 10%, and its estimated monthly branded searches moved from 56.4K to 55.2K.
How did search popularity change for New Zealand sneaker brands in August 2026?
2 changes
In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.
In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Puma’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Puma
24 branded search terms
- black puma
- nz puma com
- puma
- puma ballet flats
- puma black shoes
- puma female shoes
- puma footy boots
- puma logos
- puma near me
- puma new zealand
- puma nz
- puma online
- puma outlet
- puma palermo
- puma running shoes
- puma sale
- puma shoes
- puma shoes for men
- puma shop
- puma sneakers
- puma speed cat
- puma speedcat
- puma wedge
- speedcat puma
Skechers
21 branded search terms
- skechers
- skechers arch fit
- skechers black shoes
- skechers boots
- skechers co nz
- skechers go walk
- skechers henderson
- skechers ladies shoes
- skechers mens shoes
- skechers near me
- skechers nz
- skechers online
- skechers sale
- skechers sandals
- skechers shoes
- skechers slip ons
- skechers slippers
- skechers sneakers
- skechers uno
- skechers westgate
- skechers work shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.