Brandwave

How popular isPuma?

In September 2026, people searched for Puma by name about 33,100 times in New Zealand, a 22.5% increase from the previous year. These searches made up 9.3% of all New Zealand casual shoes brand searches, placing Puma fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about casual shoes brands, Puma did not appear in any of the answers.

Search and AI answers in September 2026

Puma is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. NikeShare of searches 23.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AdidasShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. New BalanceShare of searches 21.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ASICSShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. PumaShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top casual shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Puma did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skechers1st
  2. New Balance2nd
  3. ASICS3rd
  4. Ecco4th
  5. Adidas5th
  6. Nike–
  7. Puma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skechers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adidas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about casual shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which casual shoes brands compete with Puma?

Puma against casual shoes brands in New Zealand, by month

Share of searches by month for Nike, Adidas, New Balance, ASICS, Puma, Skechers. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceASICSPumaSkechersEcco
Oct 202527.1%22.1%19.9%12.6%8.2%9.5%0.59%
Nov 202528.3%22.7%18.8%11.8%7.4%10.5%0.54%
Dec 202530.6%20.7%18.8%10.7%9.4%9.4%0.46%
Jan 202628.9%19.1%19.5%15.1%7.8%9.1%0.53%
Feb 202626.8%20.7%19.3%16.6%7.4%8.7%0.49%
Mar 202626.6%22.6%18.9%14.3%8.2%8.9%0.54%
Apr 202625.4%21.9%20.5%14.4%8.3%9%0.54%
May 202624.2%22.8%22.9%13.6%7.5%8.3%0.59%
Jun 202623.4%21.3%22.9%12.8%11.2%7.8%0.56%
Jul 202624.5%22.7%20.2%14.5%10.6%7%0.48%
Aug 202625.3%21.6%20.8%14.4%9.2%8.2%0.49%
Sep 202623.8%21.9%21.5%14.5%9.3%8.5%0.61%

  1. 1.Nike

    23.8%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.6 points.

  2. 2.Adidas

    21.9%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.2 points.

  3. 3.New Balance

    21.5%

    Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +0.7 points.

  4. 4.ASICS

    14.5%

    Held 4th. 44.4K estimated branded searches, -2.8% vs prior month. Share +0.2 points.

  5. 5.Puma

    9.3%

    Held 5th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.2 points.

  6. 6.Skechers

    8.5%

    Held 6th. 25.9K estimated branded searches, -1.1% vs prior month. Share +0.2 points.

  7. 7.Ecco

    0.61%

    Held 7th. 1.9K estimated branded searches, +19.2% vs prior month. Share +0.1 points.

Compare popularity between Puma and its closest rivals

Every comparison with Puma

18 comparisons

How has branded search demand for Puma changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Puma in New Zealand rose from 27K to 33.1K.
  • Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands in New Zealand increased from 8.2% to 9.3%.
  • Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands in New Zealand peaked at 11.2% in June 2026 and was lowest at 7.4% in November 2025.
  • Across the 12 months ending September 2026, Puma rose from 6th to 5th among casual shoes brands in New Zealand.

How did search popularity change for New Zealand casual shoes brands in September 2026?

6 changes

  1. In September 2026, New Balance gained share of searches among casual shoes brands in New Zealand, from 20.8% to 21.5%.

  2. In September 2026, Nike lost share of searches among casual shoes brands in New Zealand, from 25.3% to 23.8%.

  3. Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026.

  4. Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.

  5. Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Adidas in New Zealand rose 10.8% over 12 measured months, from 60.5K to 67K in September 2026.

How are Puma’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • puma
  • puma ballet flats
  • puma female shoes
  • puma footy boots
  • puma logos
  • puma outlet
  • puma running shoes
  • puma sale
  • puma shoes
  • puma sneakers
  • puma speed cat
  • puma speedcat
  • puma wedge
  • speedcat puma

Do you work for Puma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Puma compete?

Puma is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands5th of 108.3%Show ranking
Casual shoes brands5th of 79.3%Shown above
Football boot brands4th of 611.6%Show ranking
Basketball shoe brands4th of 611.8%Show ranking
Skate shoes brands4th of 712.1%Show ranking
Indoor soccer shoes brands3rd of 516.6%Show ranking
Soccer boots brands3rd of 416.6%Show ranking
Football brands3rd of 517%Show ranking
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