Puma vs Skechers:Which is more popular?
In September 2026, Puma had more branded searches than Skechers among casual shoes brands in New Zealand. Puma had about 28,600 branded searches, while Skechers had 25,900. Puma made up 9.3% of all casual shoes brand searches we track, and Skechers accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about casual shoes brands, Skechers appeared in all five answers and Puma in none.
Who do people search for more?
Puma, about 10% more searches than Skechers
Who does AI mention more?
Skechers, mentioned in every answer we collected
Who does AI recommend more?
Skechers, the only one of the two named
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Top casual shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skechers appeared in all five answers. Puma did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Skechers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adidas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about casual shoes brands
5 answers
Asked ChatGPT
“Which casual shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best casual shoes brands in New Zealand?”
Asked ChatGPT
“What's the best casual shoes brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“casual shoes nz”
Searched Google, AI Overview
“walking shoes for women”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Puma or Skechers more popular in search?
This chart shows how often people search Google for Puma and Skechers by name. Each line represents a brand's share of searches for all seven casual shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Puma, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Puma | Skechers | Ecco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 22.1% | 19.9% | 12.6% | 8.2% | 9.5% | 0.59% |
| Nov 2025 | 28.3% | 22.7% | 18.8% | 11.8% | 7.4% | 10.5% | 0.54% |
| Dec 2025 | 30.6% | 20.7% | 18.8% | 10.7% | 9.4% | 9.4% | 0.46% |
| Jan 2026 | 28.9% | 19.1% | 19.5% | 15.1% | 7.8% | 9.1% | 0.53% |
| Feb 2026 | 26.8% | 20.7% | 19.3% | 16.6% | 7.4% | 8.7% | 0.49% |
| Mar 2026 | 26.6% | 22.6% | 18.9% | 14.3% | 8.2% | 8.9% | 0.54% |
| Apr 2026 | 25.4% | 21.9% | 20.5% | 14.4% | 8.3% | 9% | 0.54% |
| May 2026 | 24.2% | 22.8% | 22.9% | 13.6% | 7.5% | 8.3% | 0.59% |
| Jun 2026 | 23.4% | 21.3% | 22.9% | 12.8% | 11.2% | 7.8% | 0.56% |
| Jul 2026 | 24.5% | 22.7% | 20.2% | 14.5% | 10.6% | 7% | 0.48% |
| Aug 2026 | 25.3% | 21.6% | 20.8% | 14.4% | 9.2% | 8.2% | 0.49% |
| Sep 2026 | 23.8% | 21.9% | 21.5% | 14.5% | 9.3% | 8.5% | 0.61% |
How has the Puma and Skechers comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Puma took it in December 2025, Skechers took it in January 2026, Puma took it in June 2026.
- Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands in New Zealand moved from 8.2% to 9.3%, and its estimated monthly branded searches moved from 22.6K to 28.6K.
- Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands in New Zealand moved from 9.5% to 8.5%, and its estimated monthly branded searches held steady at 25.9K.
How did search popularity change for New Zealand casual shoes brands in September 2026?
1 change
Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Puma’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Puma
10 branded search terms
- puma
- puma ballet flats
- puma footy boots
- puma logos
- puma outlet
- puma sale
- puma speed cat
- puma speedcat
- puma wedge
- speedcat puma
Skechers
9 branded search terms
- skechers
- skechers arch fit
- skechers go walk
- skechers henderson
- skechers sale
- skechers slip ons
- skechers slippers
- skechers uno
- skechers westgate
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