Casual shoes brands in New Zealand:Which are most popular?
In September 2026, Nike was the most searched casual shoes brand in New Zealand, accounting for 23.8% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, New Balance and Skechers showed up in every answer. Skechers was recommended most often, coming first in three out of five responses.
NikeShare of searches 23.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AdidasShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
New BalanceShare of searches 21.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ASICSShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PumaShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top casual shoes brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, New Balance and Skechers appeared every time. Skechers was recommended most often, coming first in three out of five answers. New Balance was second, and ASICS was third. Nike, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skechers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Adidas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about casual shoes brands
5 answers
Asked ChatGPT
“Which casual shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best casual shoes brands in New Zealand?”
Asked ChatGPT
“What's the best casual shoes brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“casual shoes nz”
Searched Google, AI Overview
“walking shoes for women”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which casual shoes brands do people search for most?
This chart shows how often people search Google for each casual shoes brand by name. Each line represents a brand's share of searches for all seven casual shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas, New Balance, ASICS, Puma, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Puma | Skechers | Ecco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 22.1% | 19.9% | 12.6% | 8.2% | 9.5% | 0.59% |
| Nov 2025 | 28.3% | 22.7% | 18.8% | 11.8% | 7.4% | 10.5% | 0.54% |
| Dec 2025 | 30.6% | 20.7% | 18.8% | 10.7% | 9.4% | 9.4% | 0.46% |
| Jan 2026 | 28.9% | 19.1% | 19.5% | 15.1% | 7.8% | 9.1% | 0.53% |
| Feb 2026 | 26.8% | 20.7% | 19.3% | 16.6% | 7.4% | 8.7% | 0.49% |
| Mar 2026 | 26.6% | 22.6% | 18.9% | 14.3% | 8.2% | 8.9% | 0.54% |
| Apr 2026 | 25.4% | 21.9% | 20.5% | 14.4% | 8.3% | 9% | 0.54% |
| May 2026 | 24.2% | 22.8% | 22.9% | 13.6% | 7.5% | 8.3% | 0.59% |
| Jun 2026 | 23.4% | 21.3% | 22.9% | 12.8% | 11.2% | 7.8% | 0.56% |
| Jul 2026 | 24.5% | 22.7% | 20.2% | 14.5% | 10.6% | 7% | 0.48% |
| Aug 2026 | 25.3% | 21.6% | 20.8% | 14.4% | 9.2% | 8.2% | 0.49% |
| Sep 2026 | 23.8% | 21.9% | 21.5% | 14.5% | 9.3% | 8.5% | 0.61% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.8% | 72.7K | -9.9% | -1.6 points | |
| 2, held 2nd | 21.9% | 67K | -2.8% | +0.2 points | |
| 3, held 3rd | 21.5% | 65.7K | -0.76% | +0.7 points | |
| 4, held 4th | 14.5% | 44.4K | -2.8% | +0.2 points | |
| 5, held 5th | 9.3% | 28.6K | -2.2% | +0.2 points | |
| 6, held 6th | 8.5% | 25.9K | -1.1% | +0.2 points | |
| 7, held 7th | 0.61% | 1.9K | +19.2% | +0.1 points |
1.
Nike23.8%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.6 points.
2.
Adidas21.9%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.2 points.
21.5%
Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +0.7 points.
4.
ASICS14.5%
Held 4th. 44.4K estimated branded searches, -2.8% vs prior month. Share +0.2 points.
5.
Puma9.3%
Held 5th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.2 points.
6.
Skechers8.5%
Held 6th. 25.9K estimated branded searches, -1.1% vs prior month. Share +0.2 points.
7.
Ecco0.61%
Held 7th. 1.9K estimated branded searches, +19.2% vs prior month. Share +0.1 points.
Which brand is most popular in search among casual shoes brands in New Zealand?
7 brands
In September 2026, Nike was the most searched among casual shoes brands in New Zealand, with an estimated 72.7K branded searches, 23.8% of all searches for the seven we track. Adidas is in 2nd place, 1.9 percentage points behind at 21.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 27.1% → 23.8% | 30.6%Dec 2025 | 23.4%Jun 2026 | 1st |
| Adidas | 22.1% → 21.9% | 22.8%May 2026 | 19.1%Jan 2026 | 2nd |
| New Balance | 19.9% → 21.5% | 22.9%Jun 2026 | 18.8%Nov 2025 | 3rd |
| ASICS | 12.6% → 14.5% | 16.6%Feb 2026 | 10.7%Dec 2025 | 4th |
| Puma | 8.2% → 9.3% | 11.2%Jun 2026 | 7.4%Nov 2025 | 6th → 5th |
| Skechers | 9.5% → 8.5% | 10.5%Nov 2025 | 7%Jul 2026 | 5th → 6th |
| Ecco | 0.59% → 0.61% | 0.61%Sep 2026 | 0.46%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s share of searches among casual shoes brands in New Zealand decreased from 27.1% to 23.8%.
- Across the 12 months ending September 2026, New Balance’s share of searches among casual shoes brands in New Zealand increased from 19.9% to 21.5%.
- Across the 12 months ending September 2026, ASICS’s share of searches among casual shoes brands in New Zealand increased from 12.6% to 14.5%.
- Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands in New Zealand increased from 8.2% to 9.3%.
- Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands in New Zealand decreased from 9.5% to 8.5%.
- Across the 12 months ending September 2026, Nike’s share of searches among casual shoes brands in New Zealand peaked at 30.6% in December 2025 and was lowest at 23.4% in June 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among casual shoes brands in New Zealand peaked at 22.8% in May 2026 and was lowest at 19.1% in January 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among casual shoes brands in New Zealand peaked at 22.9% in June 2026 and was lowest at 18.8% in November 2025.
- Across the 12 months ending September 2026, ASICS’s share of searches among casual shoes brands in New Zealand peaked at 16.6% in February 2026 and was lowest at 10.7% in December 2025.
- Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands in New Zealand peaked at 11.2% in June 2026 and was lowest at 7.4% in November 2025.
- Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands in New Zealand peaked at 10.5% in November 2025 and was lowest at 7% in July 2026.
- Across the 12 months ending September 2026, Puma rose from 6th to 5th among casual shoes brands in New Zealand.
- Across the 12 months ending September 2026, Skechers fell from 5th to 6th among casual shoes brands in New Zealand.
- Across the 12 months ending September 2026, Adidas and Ecco held steady: their share of searches among casual shoes brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand casual shoes brands in September 2026?
6 changes
In September 2026, New Balance gained share of searches among casual shoes brands in New Zealand, from 20.8% to 21.5%.
In September 2026, Nike lost share of searches among casual shoes brands in New Zealand, from 25.3% to 23.8%.
Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026.
Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.
Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Adidas in New Zealand rose 10.8% over 12 measured months, from 60.5K to 67K in September 2026.
Compare popularity between leading brands
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