How popular isEcco?
In September 2026, people searched for Ecco by name about 1,860 times in New Zealand, a 14.8% increase from the previous year. These searches made up 0.61% of all New Zealand casual shoes brand searches, placing Ecco seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about casual shoes brands, Ecco appeared in three of the five answers and was the fourth most recommended of the seven.
Ecco is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.
NikeShare of searches 23.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AdidasShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
New BalanceShare of searches 21.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ASICSShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
EccoShare of searches 0.61%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top casual shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ecco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ecco is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skechers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adidas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about casual shoes brands
5 answers
Asked ChatGPT
“Which casual shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best casual shoes brands in New Zealand?”
Asked ChatGPT
“What's the best casual shoes brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“casual shoes nz”
Searched Google, AI Overview
“walking shoes for women”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which casual shoes brands compete with Ecco?
Share of searches by month for Nike, Adidas, New Balance, ASICS, Puma, Skechers, Ecco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Puma | Skechers | Ecco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 22.1% | 19.9% | 12.6% | 8.2% | 9.5% | 0.59% |
| Nov 2025 | 28.3% | 22.7% | 18.8% | 11.8% | 7.4% | 10.5% | 0.54% |
| Dec 2025 | 30.6% | 20.7% | 18.8% | 10.7% | 9.4% | 9.4% | 0.46% |
| Jan 2026 | 28.9% | 19.1% | 19.5% | 15.1% | 7.8% | 9.1% | 0.53% |
| Feb 2026 | 26.8% | 20.7% | 19.3% | 16.6% | 7.4% | 8.7% | 0.49% |
| Mar 2026 | 26.6% | 22.6% | 18.9% | 14.3% | 8.2% | 8.9% | 0.54% |
| Apr 2026 | 25.4% | 21.9% | 20.5% | 14.4% | 8.3% | 9% | 0.54% |
| May 2026 | 24.2% | 22.8% | 22.9% | 13.6% | 7.5% | 8.3% | 0.59% |
| Jun 2026 | 23.4% | 21.3% | 22.9% | 12.8% | 11.2% | 7.8% | 0.56% |
| Jul 2026 | 24.5% | 22.7% | 20.2% | 14.5% | 10.6% | 7% | 0.48% |
| Aug 2026 | 25.3% | 21.6% | 20.8% | 14.4% | 9.2% | 8.2% | 0.49% |
| Sep 2026 | 23.8% | 21.9% | 21.5% | 14.5% | 9.3% | 8.5% | 0.61% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.8% | 72.7K | -9.9% | -1.6 points | |
| 2, held 2nd | 21.9% | 67K | -2.8% | +0.2 points | |
| 3, held 3rd | 21.5% | 65.7K | -0.76% | +0.7 points | |
| 4, held 4th | 14.5% | 44.4K | -2.8% | +0.2 points | |
| 5, held 5th | 9.3% | 28.6K | -2.2% | +0.2 points | |
| 6, held 6th | 8.5% | 25.9K | -1.1% | +0.2 points | |
| 7, held 7th | 0.61% | 1.9K | +19.2% | +0.1 points |
1.
Nike23.8%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.6 points.
2.
Adidas21.9%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.2 points.
21.5%
Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +0.7 points.
4.
ASICS14.5%
Held 4th. 44.4K estimated branded searches, -2.8% vs prior month. Share +0.2 points.
5.
Puma9.3%
Held 5th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.2 points.
6.
Skechers8.5%
Held 6th. 25.9K estimated branded searches, -1.1% vs prior month. Share +0.2 points.
7.
Ecco0.61%
Held 7th. 1.9K estimated branded searches, +19.2% vs prior month. Share +0.1 points.
Compare popularity between Ecco and its closest rivals
Every comparison with Ecco
14 comparisons
How has branded search demand for Ecco changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ecco in New Zealand rose from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Ecco’s share of searches among casual shoes brands in New Zealand held steady, from 0.59% to 0.61%.
How did search popularity change for New Zealand casual shoes brands in September 2026?
6 changes
In September 2026, New Balance gained share of searches among casual shoes brands in New Zealand, from 20.8% to 21.5%.
In September 2026, Nike lost share of searches among casual shoes brands in New Zealand, from 25.3% to 23.8%.
Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026.
Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.
Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Adidas in New Zealand rose 10.8% over 12 measured months, from 60.5K to 67K in September 2026.
How are Ecco’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ecco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ecco golf shoes
- ecco shoes
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Where does Ecco compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Casual shoes brands | 7th of 7 | 0.61% | Shown above |
| Golf shoe brands | 4th of 5 | 1.1% | Show ranking |
| Sandal and jandal brands | 5th of 8 | 1.6% | Show ranking |
Is Ecco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.