Brandwave

Ecco vs KEEN:Which is more popular?

In September 2026, Ecco and KEEN were level in searches among sandal and jandal brands in New Zealand, with an estimated 1.6K branded searches each, at 1.6% of the total each. When we asked ChatGPT and Google AI Overviews about sandal and jandal brands, Ecco and KEEN each appeared in two of the five answers. Ecco was mentioned before KEEN in two out of three answers that named either.

Among sandal and jandal brands in New Zealand in September 2026

Who do people search for more?

Ecco and KEEN are searched for about as often as each other.

Ecco 1.6K searchesKEEN 1.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Ecco in 2 of 5KEEN in 2 of 5

Who does AI recommend more?

Ecco, named ahead of KEEN in 2 of 3 answers

Ecco first in 2KEEN first in 1

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Top sandal and jandal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ecco and KEEN were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ecco was listed before KEEN in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Teva1st
  2. Birkenstock2nd
  3. Havaianas3rd
  4. Reef4th
  5. Archies5th
  6. Ecco6th
  7. Crocs7th
  8. KEEN8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birkenstock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havaianas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crocs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Archies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sandal and jandal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Ecco or KEEN more popular in search?

This chart shows how often people search Google for Ecco and KEEN by name. Each line represents a brand's share of searches for all eight sandal and jandal brands we track, month by month, from searches in New Zealand.

Ecco and KEEN among sandal and jandal brands in New Zealand, by month

Share of searches by month for Ecco, KEEN. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockCrocsHavaianasArchiesEccoKEENTevaReef
Oct 202549%37.8%5.2%2.1%1.3%1.6%1.9%1%
Nov 202552.6%33.6%5.1%3.9%0.83%1.3%1.5%1.2%
Dec 202551.5%32.4%5.9%5.3%0.67%1.2%1.7%1.3%
Jan 202651.8%32.8%4.7%4.5%1.2%1.7%2%1.3%
Feb 202648.5%37.3%4.2%3.4%1.3%1.7%2.4%1.3%
Mar 202649%37.9%3.7%2.8%1.7%2.1%1.6%1.2%
Apr 202645.6%40.8%4.3%2.4%1.8%2.2%1.7%1%
May 202650.2%36.2%4.3%2.1%2.4%2.4%1.6%0.84%
Jun 202650%36.1%4.7%2.1%2.4%2.4%1.6%0.69%
Jul 202647.9%37.1%4.7%3.3%1.9%2.7%1.7%0.66%
Aug 202646.6%38.1%5.6%3.8%1.6%1.9%1.4%0.96%
Sep 202645.2%37.6%5.8%5.7%1.6%1.6%1.5%0.9%

How has the Ecco and KEEN comparison changed over the last 12 months?

3 findings
  • Ecco was ahead of KEEN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ecco’s share of searches among sandal and jandal brands in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, KEEN’s share of searches among sandal and jandal brands in New Zealand held steady at 1.6%, and its estimated monthly branded searches held steady at 1.6K.

How did search popularity change for New Zealand sandal and jandal brands in September 2026?

2 changes
  1. In September 2026, Ecco rose from 6th to 5th among sandal and jandal brands in New Zealand.

  2. In September 2026, KEEN fell from 5th to 6th among sandal and jandal brands in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ecco’s and KEEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecco

1 branded search term

  • ecco shoes

KEEN

1 branded search term

  • keen nz

How the Brand Demand Index is measured

Other head-to-heads among sandal and jandal brands

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