Brandwave

How popular isReef?

In September 2026, people searched for Reef by name about 910 times in New Zealand, a 7.1% decrease from the previous year. These searches made up 0.9% of all New Zealand sandal and jandal brand searches, placing Reef eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about sandal and jandal brands, Reef appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Reef is the eighth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. BirkenstockShare of searches 45.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. CrocsShare of searches 37.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. HavaianasShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ArchiesShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. ReefShare of searches 0.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top sandal and jandal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reef was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Reef is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Teva1st
  2. Birkenstock2nd
  3. Havaianas3rd
  4. Reef4th
  5. Archies5th
  6. Ecco6th
  7. Crocs7th
  8. KEEN8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birkenstock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havaianas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crocs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Archies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sandal and jandal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sandal and jandal brands compete with Reef?

Reef against sandal and jandal brands in New Zealand, by month

Share of searches by month for Birkenstock, Crocs, Havaianas, Archies, Reef. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockCrocsHavaianasArchiesEccoKEENTevaReef
Oct 202549%37.8%5.2%2.1%1.3%1.6%1.9%1%
Nov 202552.6%33.6%5.1%3.9%0.83%1.3%1.5%1.2%
Dec 202551.5%32.4%5.9%5.3%0.67%1.2%1.7%1.3%
Jan 202651.8%32.8%4.7%4.5%1.2%1.7%2%1.3%
Feb 202648.5%37.3%4.2%3.4%1.3%1.7%2.4%1.3%
Mar 202649%37.9%3.7%2.8%1.7%2.1%1.6%1.2%
Apr 202645.6%40.8%4.3%2.4%1.8%2.2%1.7%1%
May 202650.2%36.2%4.3%2.1%2.4%2.4%1.6%0.84%
Jun 202650%36.1%4.7%2.1%2.4%2.4%1.6%0.69%
Jul 202647.9%37.1%4.7%3.3%1.9%2.7%1.7%0.66%
Aug 202646.6%38.1%5.6%3.8%1.6%1.9%1.4%0.96%
Sep 202645.2%37.6%5.8%5.7%1.6%1.6%1.5%0.9%

  1. 1.Birkenstock

    45.2%

    Held 1st. 45.7K estimated branded searches, +17.6% vs prior month. Share -1.4 points.

  2. 2.Crocs

    37.6%

    Held 2nd. 38K estimated branded searches, +19.5% vs prior month. Share -0.5 points.

  3. 3.Havaianas

    5.8%

    Held 3rd. 5.9K estimated branded searches, +25.6% vs prior month. Share +0.2 points.

  4. 4.Archies

    5.7%

    Held 4th. 5.8K estimated branded searches, +83.3% vs prior month. Share +2 points.

  5. 5.Ecco

    1.6%

    Moved from 6th to 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.KEEN

    1.6%

    Moved from 5th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Teva

    1.5%

    Held 7th. 1.5K estimated branded searches, +26.7% vs prior month. Share +0.1 points.

  8. 8.Reef

    0.9%

    Held 8th. 910 estimated branded searches, +13.8% vs prior month. Share -0.1 points.

Compare popularity between Reef and its closest rivals

Every comparison with Reef

7 comparisons

How has branded search demand for Reef changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Reef in New Zealand fell from 980 to 910.
  • Across the 12 months ending September 2026, Reef’s share of searches among sandal and jandal brands in New Zealand held steady, from 1% to 0.9%.

How did search popularity change for New Zealand sandal and jandal brands in September 2026?

6 changes

  1. In September 2026, Archies gained share of searches among sandal and jandal brands in New Zealand, from 3.8% to 5.7%.

  2. In September 2026, Birkenstock lost share of searches among sandal and jandal brands in New Zealand, from 46.6% to 45.2%.

  3. In September 2026, Crocs lost share of searches among sandal and jandal brands in New Zealand, from 38.1% to 37.6%.

  4. Havaianas’ share of searches among sandal and jandal brands in New Zealand has gained ground for 3 months in a row, from 4.7% to 5.8% in September 2026.

  5. In September 2026, Ecco rose from 6th to 5th among sandal and jandal brands in New Zealand.

  6. In September 2026, KEEN fell from 5th to 6th among sandal and jandal brands in New Zealand.

How are Reef’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Reef’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reef jandals
  • reef sandals

Do you work for Reef? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Reef compete?

Reef is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sandal and jandal brands8th of 80.9%Shown above
Flip flop brands4th of 61.1%Show ranking
Creator with pink hair and a pink jacket

Is Reef your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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