Birkenstock vs Reef:Which is more popular?
In September 2026, Birkenstock had more branded searches than Reef among sandal and jandal brands in New Zealand. Birkenstock had about 45,700 branded searches, while Reef had 910. Birkenstock made up 45.2% of all sandal and jandal brand searches we track, and Reef accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about sandal and jandal brands, Birkenstock appeared in three of the five answers and Reef in two. Birkenstock and Reef were each mentioned first in two of the four answers.
Who do people search for more?
Birkenstock, about 50 searches for every 1 for Reef
Who does AI mention more?
Birkenstock, mentioned in 3 of 5 answers, Reef in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top sandal and jandal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reef was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Birkenstock and Reef were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Birkenstock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Havaianas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crocs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Archies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about sandal and jandal brands
5 answers
Asked ChatGPT
“Which sandal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sandal and jandal brands in New Zealand?”
Asked ChatGPT
“What's the best sandal brand in New Zealand for summer wear?”
Searched Google, AI Overview
“best jandals nz”
Searched Google, AI Overview
“summer sandals nz”
- 1Teva
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Birkenstock or Reef more popular in search?
This chart shows how often people search Google for Birkenstock and Reef by name. Each line represents a brand's share of searches for all eight sandal and jandal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Birkenstock, Reef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Crocs | Havaianas | Archies | Ecco | KEEN | Teva | Reef |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 37.8% | 5.2% | 2.1% | 1.3% | 1.6% | 1.9% | 1% |
| Nov 2025 | 52.6% | 33.6% | 5.1% | 3.9% | 0.83% | 1.3% | 1.5% | 1.2% |
| Dec 2025 | 51.5% | 32.4% | 5.9% | 5.3% | 0.67% | 1.2% | 1.7% | 1.3% |
| Jan 2026 | 51.8% | 32.8% | 4.7% | 4.5% | 1.2% | 1.7% | 2% | 1.3% |
| Feb 2026 | 48.5% | 37.3% | 4.2% | 3.4% | 1.3% | 1.7% | 2.4% | 1.3% |
| Mar 2026 | 49% | 37.9% | 3.7% | 2.8% | 1.7% | 2.1% | 1.6% | 1.2% |
| Apr 2026 | 45.6% | 40.8% | 4.3% | 2.4% | 1.8% | 2.2% | 1.7% | 1% |
| May 2026 | 50.2% | 36.2% | 4.3% | 2.1% | 2.4% | 2.4% | 1.6% | 0.84% |
| Jun 2026 | 50% | 36.1% | 4.7% | 2.1% | 2.4% | 2.4% | 1.6% | 0.69% |
| Jul 2026 | 47.9% | 37.1% | 4.7% | 3.3% | 1.9% | 2.7% | 1.7% | 0.66% |
| Aug 2026 | 46.6% | 38.1% | 5.6% | 3.8% | 1.6% | 1.9% | 1.4% | 0.96% |
| Sep 2026 | 45.2% | 37.6% | 5.8% | 5.7% | 1.6% | 1.6% | 1.5% | 0.9% |
How has the Birkenstock and Reef comparison changed over the last 12 months?
3 findings
- Birkenstock was ahead of Reef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among sandal and jandal brands in New Zealand moved from 49% to 45.2%, and its estimated monthly branded searches moved from 47.8K to 45.7K.
- Across the 12 months ending September 2026, Reef’s share of searches among sandal and jandal brands in New Zealand moved from 1% to 0.9%, and its estimated monthly branded searches moved from 980 to 910.
How did search popularity change for New Zealand sandal and jandal brands in September 2026?
1 change
In September 2026, Birkenstock lost share of searches among sandal and jandal brands in New Zealand, from 46.6% to 45.2%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Birkenstock’s and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birkenstock
15 branded search terms
- birkenstock
- birkenstock boston
- birkenstock boston clog
- birkenstock clogs
- birkenstock eva
- birkenstock flip flops
- birkenstock jandals
- birkenstock loafers
- birkenstock mayari
- birkenstock mocha
- birkenstock sale
- birkenstock sandale
- birkenstock shoes
- birkenstock slides
- milano birkenstock
Reef
2 branded search terms
- reef jandals
- reef sandals
Other head-to-heads among sandal and jandal brands
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